A brochure should address the most important needs of your target audience and clearly communicate your company’s positioning — the most important benefit you will deliver to your customer, and the reason why you are uniquely well suited to deliver that benefit.

1. Product is what you sell, whether it’s a physical product or a service, idea, or yourself (like when you search for a new job).

2. Price is not only the list price or sticker price of a product, but its also any adjustments to that price, such as discounts.

3. Placement is where and when you present your product to customers.

4. Promotion is all the sales activities, advertising, publicity, special events, displays, signs, web pages, and other communications designed to inform and persuade people about your product.

5. People – Referral Marketing is a powerful marketing force where your customers serve as a sort of “mini” sales force for you. They refer others to you because they’ve had a positive relationship with your people.