Jnairb Design » Search Engine

SEO for beginners

admin — Tue, 24 Nov 2009 08:50:39 +0000

Search engine optimization (SEO) is a fairly hot topic these days. Every business wants to know how to get found online.

Anita Campbell from Small Business Trends is running a short information-packed webinar entitled:

Getting Found in Search Engines, for Beginners

These two bullet points jumped out at me, since I have clients who are trying to navigate this new frontier:

Simple techniques you can do yourself to improve your website so you can get found by potential customers in the search engines more easily

When and how to hire SEO professionals — over the years I have hired a number of search optimization and marketing experts and I will share some tips for what to look for

I’m planning to listen in and tweet about it. Please join in, if your schedule allows. If not, you can check the Twitter feed using the hashtag #SMBTOOLS. I’m a fan of TweetChat.com for these sorts of events, so you can use the hash tag to enter the room, as they call it.

Search Engines and Sitemaps

admin — Tue, 24 Nov 2009 08:49:21 +0000

I think this is a really informative article, especially if you are trying like everyone else to get your site listed higher in the search engines. It is small things like this that always takes you over your competitors.

In great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.

What’s this mean to you? Well, you just need to create one XML sitemap and you can submit it to all three engines. I’ve been doing that for a while and didn’t seem to have any problem but now it’s official.

Increasing traffic to your website

admin — Tue, 24 Nov 2009 08:14:57 +0000

So, what are keywords and how do they help to increase traffic to your website? Keywords are words that depict for the search engine what your website is all about, this will then cause search engine to rank you so that surfers can find what they are looking for. Truthfully speaking, I am a good example for improperly choosing keywords in the past, I’ve setup sites with keywords that I thought were good and relevant to my website and the thing is, they were. The question is though, does the users associate this keyword with the niche of your products and services.

Do your research! Properly choosing the right keywords for your website can be very helpful in increasing your websites ranking in the search engine. Well, a lot of companies have an idea about what keywords are relevant for their products or services for their company, but these keywords may not be what users are searching for in the search engines. Doing your homework, and research to find what your potential clients associate with you products and services can be very helpful in increasing traffic to your site.

If your website is optimized for the keywords or keyword phrases that people are actually using to find solutions that your company offer, you will increase traffic to your site and in turn lead to increasing sales.

Here you can find out more about choosing keywords and search engine optimization.

If you have questions or comments, don’t hesitate to post them below. I will do my best in responding and answering them.

Did you know?

admin — Tue, 24 Nov 2009 08:12:41 +0000

Consumers use search engines 72% more than they did two years ago.
Source: Nielsen Online / Webvisible Survey, February 2009

SEO Ranking Factors for 2009

admin — Tue, 24 Nov 2009 08:08:35 +0000

Search Engine Optimization

is very vital for your online marketing campaign. Do your due diligence and you will reap the rewards, especially when that traffic starts rolling in. Here is a great article for you to get started with. Title, Anchor,

,

, What Matters? What Doesn’t?

By Mike McDonald – Tue, 06/16/2009 – 15:31

Search Engine Marketing and SEO have always been very dynamic fields. Search engines make changes all of the time. Sometime they announce their changes, sometimes we are left to guess at them. In either event, more often than not, we are left largely to our own devices in terms of assessing the impact of these changes and what to do about them – if anything.

This makes sessions related to ranking factors pretty popular at shows like SMX Advanced. This year was no exception and I was able to get a few minutes with one of this years speakers, Rand Fishkin, to chat about the state of SEO ranking factors.

Read More…

New SEO Tool with a Unique Keyword Tool Promises Guaranteed Top Rankings on Google

admin — Tue, 24 Nov 2009 08:05:48 +0000

A new SEO software tool promises businesses guaranteed top 10 positions on Google for keywords that are related to their businesses. The new software offers a unique keyword tool that helps businesses to find targeted keywords that that might not be used by competitors yet.

Germany, Staudt, August 13, 2009 – Businesses around the world are fighting for the top spot in Google’s search results. Google’s enormous market share makes it crucial to be listed on Google’s first result page. The better a business can be found on Google, the more customers it will get.

The new version 11.5 of the popular website promotion software tool iBusinessPromoter (IBP) is the latest release of a proven search engine optimization (SEO) tool that has users all over the world. It is a SEO tool that helps businesses to get rankings on Google with ethical SEO methods.

Spam-free search engine optimization with a guarantee:

“Search engine optimization must be a win-win-win situation for web surfers, businesses and search engines”, – says Johannes Selbach, CEO of Axandra. “It’s not advisable to cheat search engines. IBP uses efficient search engine optimization methods that are approved by search engines and that lead to better results for all involved parties”.

Read More…

SEO Mythbusters: “Do You Need Lots Of Content?”

admin — Tue, 24 Nov 2009 08:04:43 +0000

On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client confused about this. The client asked:

“There are two SEO principles that are conflicting for me, and I don’t know which one to follow.

On the one hand, I’m told that I need a lot of content, because Google likes content. On the other hand, I’m told that I need to concentrate my PageRank by using good information architecture.

The problem is that the more content I have, the more links I need to put on my pages so that it’s all accessible to search engines. And that dilutes the PageRank flowing in any direction.

What do I do?”

Top 10 search engine optimization tips for online news start-ups

admin — Fri, 23 Oct 2009 19:04:18 +0000

Most of these tips are Sullivan’s, rephrased and with summaries of observations from me and from other camp participants included.

1) Use Google AdWords’ keyword tool to find the most popular keywords related to your website and your beat

Before you begin tuning your specific key words and phrases, you need to discover what key words and phrases Internet readers are using in search engines to find content like yours’. Google’s various keyword tools can help you do that. The AdWords tool will show you the approximate number of searches conducted on Google for words and phrases that you enter, or for phrases associated with a URL of your choosing.