Most people have seen a law firm with multiple names on it and shook their head wondering how anyone could remember such a business. With that and search engine optimization (SEO) in mind, some legal marketers are encouraging law offices to shorten their names.
In an article for the Legal Intelligencer, Gina F. Rubel writes that some law firms are shortening their names for online marketing and public relations reasons at the advice of marketers.
Category : Advertising &Blog
A new SEO software tool promises businesses guaranteed top 10 positions on Google for keywords that are related to their businesses. The new software offers a unique keyword tool that helps businesses to find targeted keywords that that might not be used by competitors yet.
Germany, Staudt, August 13, 2009 – Businesses around the world are fighting for the top spot in Google’s search results. Google’s enormous market share makes it crucial to be listed on Google’s first result page. The better a business can be found on Google, the more customers it will get.
The new version 11.5 of the popular website promotion software tool iBusinessPromoter (IBP) is the latest release of a proven search engine optimization (SEO) tool that has users all over the world. It is a SEO tool that helps businesses to get rankings on Google with ethical SEO methods.
Spam-free search engine optimization with a guarantee:
“Search engine optimization must be a win-win-win situation for web surfers, businesses and search engines”, – says Johannes Selbach, CEO of Axandra. “It’s not advisable to cheat search engines. IBP uses efficient search engine optimization methods that are approved by search engines and that lead to better results for all involved parties”.
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Category : Blog
On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client confused about this. The client asked:
“There are two SEO principles that are conflicting for me, and I don’t know which one to follow.
On the one hand, I’m told that I need a lot of content, because Google likes content. On the other hand, I’m told that I need to concentrate my PageRank by using good information architecture.
The problem is that the more content I have, the more links I need to put on my pages so that it’s all accessible to search engines. And that dilutes the PageRank flowing in any direction.
What do I do?”
Category : Advertising &Blog &Business &Marketing &SEO
- Have a professional website. It’s not just good enough to just have a website, you must reflect your brand image. If your known as a top notch photographer, the last thing you want is a website designed 10 years ago. It doesn’t reflect well on you. Everyone, yes everyone, uses the web today to check references. If someone recommends your service, you can almost guarantee that they will go online to look for you. Your website design should be updated at least every two years to stay current.
- Blogs are good. Blogs help your business on multiple levels. First off, valuable content on a consistent basis will make you look like an expert. People are looking for experts, not apprentices. The software that powers blogs has multiple advantages. It’s very easy to publish. It’s a database driven environment where style is separate from content so you will not need to go back to your web design agency for every little change. And use of tags and sitemaps make basic search engine optimization easy. But the real reason blogs are great is that they enable conversation. Two-way dialog is much more valuable than a company that just dumps messaging and collateral on their customers.
