Jnairb Design » search engine optimization

SEO for beginners

admin — Tue, 24 Nov 2009 08:50:39 +0000

Search engine optimization (SEO) is a fairly hot topic these days. Every business wants to know how to get found online.

Anita Campbell from Small Business Trends is running a short information-packed webinar entitled:

Getting Found in Search Engines, for Beginners

These two bullet points jumped out at me, since I have clients who are trying to navigate this new frontier:

Simple techniques you can do yourself to improve your website so you can get found by potential customers in the search engines more easily

When and how to hire SEO professionals — over the years I have hired a number of search optimization and marketing experts and I will share some tips for what to look for

I’m planning to listen in and tweet about it. Please join in, if your schedule allows. If not, you can check the Twitter feed using the hashtag #SMBTOOLS. I’m a fan of TweetChat.com for these sorts of events, so you can use the hash tag to enter the room, as they call it.

Search Engines and Sitemaps

admin — Tue, 24 Nov 2009 08:49:21 +0000

I think this is a really informative article, especially if you are trying like everyone else to get your site listed higher in the search engines. It is small things like this that always takes you over your competitors.

In great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.

What’s this mean to you? Well, you just need to create one XML sitemap and you can submit it to all three engines. I’ve been doing that for a while and didn’t seem to have any problem but now it’s official.

Did you know?

admin — Tue, 24 Nov 2009 08:12:41 +0000

Consumers use search engines 72% more than they did two years ago.
Source: Nielsen Online / Webvisible Survey, February 2009

Google’s Local Marketing Tools

admin — Tue, 24 Nov 2009 08:11:09 +0000

Make sure that you visit Google and check out the Local Business Center. Especially, If you are a business trying to attract customers in your local area. Google allow you to add your business to their directory which includes optional information like images and videos to help your listing stand out. As you may already know you can add information like opening hours, payment acceptance types, and additional details to help users refine their search in order to find your listing.

Google gives you the options to list your business website as your homepage, along with your business name, physical address, and phone numbers.

New features have been recently added to your Local Business Center, showing you analytics. You can now see detailed useful information about your search terms, your business location and what drove them to your site. Very similar to Google Analytics.

While your setting this up don’t forget to take a look at the Search Engine Optimization Starter Guide to learn how to help Google crawl and index your site for higher search engine ranking.

SEO Ranking Factors for 2009

admin — Tue, 24 Nov 2009 08:08:35 +0000

Search Engine Optimization

is very vital for your online marketing campaign. Do your due diligence and you will reap the rewards, especially when that traffic starts rolling in. Here is a great article for you to get started with. Title, Anchor,

,

, What Matters? What Doesn’t?

By Mike McDonald – Tue, 06/16/2009 – 15:31

Search Engine Marketing and SEO have always been very dynamic fields. Search engines make changes all of the time. Sometime they announce their changes, sometimes we are left to guess at them. In either event, more often than not, we are left largely to our own devices in terms of assessing the impact of these changes and what to do about them – if anything.

This makes sessions related to ranking factors pretty popular at shows like SMX Advanced. This year was no exception and I was able to get a few minutes with one of this years speakers, Rand Fishkin, to chat about the state of SEO ranking factors.

Read More…

Law firms should shorten names for SEO, marketing purposes

admin — Tue, 24 Nov 2009 08:06:27 +0000

Most people have seen a law firm with multiple names on it and shook their head wondering how anyone could remember such a business. With that and search engine optimization (SEO) in mind, some legal marketers are encouraging law offices to shorten their names.

In an article for the Legal Intelligencer, Gina F. Rubel writes that some law firms are shortening their names for online marketing and public relations reasons at the advice of marketers.

New SEO Tool with a Unique Keyword Tool Promises Guaranteed Top Rankings on Google

admin — Tue, 24 Nov 2009 08:05:48 +0000

A new SEO software tool promises businesses guaranteed top 10 positions on Google for keywords that are related to their businesses. The new software offers a unique keyword tool that helps businesses to find targeted keywords that that might not be used by competitors yet.

Germany, Staudt, August 13, 2009 – Businesses around the world are fighting for the top spot in Google’s search results. Google’s enormous market share makes it crucial to be listed on Google’s first result page. The better a business can be found on Google, the more customers it will get.

The new version 11.5 of the popular website promotion software tool iBusinessPromoter (IBP) is the latest release of a proven search engine optimization (SEO) tool that has users all over the world. It is a SEO tool that helps businesses to get rankings on Google with ethical SEO methods.

Spam-free search engine optimization with a guarantee:

“Search engine optimization must be a win-win-win situation for web surfers, businesses and search engines”, – says Johannes Selbach, CEO of Axandra. “It’s not advisable to cheat search engines. IBP uses efficient search engine optimization methods that are approved by search engines and that lead to better results for all involved parties”.

Read More…

SEO Mythbusters: “Do You Need Lots Of Content?”

admin — Tue, 24 Nov 2009 08:04:43 +0000

On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client confused about this. The client asked:

“There are two SEO principles that are conflicting for me, and I don’t know which one to follow.

On the one hand, I’m told that I need a lot of content, because Google likes content. On the other hand, I’m told that I need to concentrate my PageRank by using good information architecture.

The problem is that the more content I have, the more links I need to put on my pages so that it’s all accessible to search engines. And that dilutes the PageRank flowing in any direction.

What do I do?”

9 Branding Tips For Small Businesses

admin — Fri, 23 Oct 2009 19:06:13 +0000

Have a professional website. It’s not just good enough to just have a website, you must reflect your brand image. If your known as a top notch photographer, the last thing you want is a website designed 10 years ago. It doesn’t reflect well on you. Everyone, yes everyone, uses the web today to check references. If someone recommends your service, you can almost guarantee that they will go online to look for you. Your website design should be updated at least every two years to stay current.
Blogs are good. Blogs help your business on multiple levels. First off, valuable content on a consistent basis will make you look like an expert. People are looking for experts, not apprentices. The software that powers blogs has multiple advantages. It’s very easy to publish. It’s a database driven environment where style is separate from content so you will not need to go back to your web design agency for every little change. And use of tags and sitemaps make basic search engine optimization easy. But the real reason blogs are great is that they enable conversation. Two-way dialog is much more valuable than a company that just dumps messaging and collateral on their customers.