Search Engine Optimization

is very vital for your online marketing campaign. Do your due diligence and you will reap the rewards, especially when that traffic starts rolling in. Here is a great article for you to get started with. Title, Anchor, <h1>, <H2>, What Matters? What Doesn’t?

By Mike McDonald – Tue, 06/16/2009 – 15:31

Search Engine Marketing and SEO have always been very dynamic fields.  Search engines make changes all of the time.  Sometime they announce their changes, sometimes we are left to guess at them.  In either event, more often than not, we are left  largely to our own devices in terms of assessing the impact of these changes and what to do about them – if anything.

This makes sessions related to ranking factors pretty popular at shows like SMX Advanced.  This year was no exception and I was able to get a few minutes with one of this years speakers, Rand Fishkin, to chat about the state of SEO ranking factors.

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Most people have seen a law firm with multiple names on it and shook their head wondering how anyone could remember such a business. With that and search engine optimization (SEO) in mind, some legal marketers are encouraging law offices to shorten their names.

In an article for the Legal Intelligencer, Gina F. Rubel writes that some law firms are shortening their names for online marketing and public relations reasons at the advice of marketers.