The more you focus on SEO strategy, the more you might begin to think you can outsmart Google. But Dharmesh Shah argues in an article at MarketingProfs.com that gaming the system with sneaky SEO techniques is, in the long run, a losing proposition: “It’s safe to assume that if you try to exploit a hole in the algorithm today, your advantage is going to be temporary,” he says. “More importantly, you carry a significant risk of having your Web site penalized or banned.”
According to Shah, some slight-of-hand tricks you should avoid include:
Link farms. Most SEO professionals agree that the number of inbound links plays a critical role in search rankings. Some less scrupulous practitioners, therefore, create a group of dummy Web sites for the sole purpose of linking to the actual Web site.
Keyword stuffing. Once upon a time, the constant repetition of certain keywords might have manipulated rankings. But no more–search engines got wise to this practice, and it’s now a wasted effort.
Hidden text. Placing white text on a white background–visible to spiders, but not to humans–is a seemingly invisible way to load a page with rank-improving content. But, he notes, “Regardless of how sophisticated the approach, it is still going to be detected at some point.”
The Po!nt: “An Internet strategy that is predicated on outsmarting Google is not a smart strategy,” says Shah. “Working with search engines instead of trying to exploit them is the only approach that works in the long term.”
Category : Advertising &Blog &Business &Design &E-mail &Internet &Marketing &SEO &Websites
I thought this was an interesting chart. I was surprised to see the iphone to be gaining in this area.
With the addition of email client reports for all our customers, we took a step back and analyzed 6 months of data covering more than 250 million opens. The result – a birds eye view of email client popularity and usage trends over time.
Below is the email client market share as of March 2009. These numbers are not exclusive – some people used more than one email client during the month, and so that will register a vote for each client used.
| 33.20% | Outlook 2000, 2003, Express | |
| 16.19% | Yahoo! Mail | |
| 15.29% | Hotmail | |
| 6.62% | Outlook 2007 | |
| 5.77% | Apple Mail 3 | |
| 5.27% | Gmail | |
| 3.97% | iPhone 2.0 | |
| 2.09% | Apple Mail 2 | |
| 1.84% | Lotus Notes 6-7 | |
| 1.54% | AOL Desktop 9.1 |
Category : Advertising &Blog &E-mail &Internet &SEO
So, what are keywords and how do they help to increase traffic to your website? Keywords are words that depict for the search engine what your website is all about, this will then cause search engine to rank you so that surfers can find what they are looking for. Truthfully speaking, I am a good example for improperly choosing keywords in the past, I’ve setup sites with keywords that I thought were good and relevant to my website and the thing is, they were. The question is though, does the users associate this keyword with the niche of your products and services.
Do your research! Properly choosing the right keywords for your website can be very helpful in increasing your websites ranking in the search engine. Well, a lot of companies have an idea about what keywords are relevant for their products or services for their company, but these keywords may not be what users are searching for in the search engines. Doing your homework, and research to find what your potential clients associate with you products and services can be very helpful in increasing traffic to your site.
If your website is optimized for the keywords or keyword phrases that people are actually using to find solutions that your company offer, you will increase traffic to your site and in turn lead to increasing sales.
Here you can find out more about choosing keywords and search engine optimization.
If you have questions or comments, don’t hesitate to post them below. I will do my best in responding and answering them.
Category : Advertising &Blog &Internet &SEO &Websites
Consumers use search engines 72% more than they did two years ago.
Source: Nielsen Online / Webvisible Survey, February 2009
Category : Advertising &Blog &Marketing &SEO
Make sure that you visit Google and check out the Local Business Center. Especially, If you are a business trying to attract customers in your local area. Google allow you to add your business to their directory which includes optional information like images and videos to help your listing stand out. As you may already know you can add information like opening hours, payment acceptance types, and additional details to help users refine their search in order to find your listing.
Google gives you the options to list your business website as your homepage, along with your business name, physical address, and phone numbers.
New features have been recently added to your Local Business Center, showing you analytics. You can now see detailed useful information about your search terms, your business location and what drove them to your site. Very similar to Google Analytics.
While your setting this up don’t forget to take a look at the Search Engine Optimization Starter Guide to learn how to help Google crawl and index your site for higher search engine ranking.
Category : Advertising &Blog &Branding &Marketing &Websites
