Thanks for visiting and I hope to see you back next week for our Monday Marketing Series.

What are the benefit of link building? Below are five instances that we hope you can benefit:

1. Links Build Credence With The Search Engines: If the search engine see links to your site from reputable web sites also called authority sites, the credence of your site increases. You see, each link to your site from these authority sites is like a “co-sign” for your site from the search engine point of view. After receiving enough “co-signs”, the more important or reputable your site becomes. This in turn increase your ranking and is referred to as link popularity.
2. Link Building Increases Search Engine Rankings: Let’s face it, the web wouldn’t be called the web if there were no connection. Networking is what make the web so powerful. It’s the links that connect your site to other sites that either offer merchandise or information related to your business, which in turn connect your website to the world. When a gradual and consistent link building campaign service is provided to your site, this increases your ranking in the Search Engine Result Pages (SERPs). The whole point of increasing your search engine ranking is to increase traffic to your site.
3. Link Building Increases PageRank: What is page PageRank? PageRank is a numeric value from 1 to 10, that represents how important a page is on the web. Google and other search engines measure the importance of your web site as it relates to other sites. So in simple terms, if you are not connected to other sites, then you are not a viable source to the web. This makes sense on the web and in business, I think. When you connect links to your site with high PageRank, this passes to your site and gives your site credibility, making it a resourceful measure to the web.
4. The More Links The More Traffic: Other benefits of link building services is naturally occurring referring traffic also called “organic traffic” from these sites that are linked to yours. The more quality sites you are linked to, the more quality traffic that you will receive for your business website. Link building can be the one thing that keep you ahead of the competition.
5. Links With Good Anchor Text: What is anchor text? The anchor text, link label or link text is the visible, clickable text in a hyperlink. For example: Link Building Services. The more hints from various sources, the better your site does in the search engine. Simply put, links give you better and faster search engine indexing.

Linking from trusted sources to your site can get your pages indexed more quickly. Google and other search engines crawl trusted web sites frequently and follow the links that are on those sites. Let’s make sure that you are there on those trusted sites.

For those of you who are beginners, the first question you mights want to consider is, what is SEO? According to the dictionary definition, SEO refers to “The process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine”.

How to get your website indexed by search engines?

In other words, SEO is just a fancy word for bunch of things that can make a website more or less important in a Search Engine’s (such as Google, Yahoo, Bing, etc) eyes and as a web master, you want your website to be the most important.

However, the first step in SEO requires you to actually get your website indexed or submitted into the search engines; because you can’t have rankings in something you are not a part of and that is what this article is going to be about.

Submitting Your Website to Search Engines

Before submitting your website to search engines, make sure that your web site has been optimized for indexing. (If you would like to see an article on optimizing, place in the comment section below.) Submitting your website to the search can be a very simple process.

Don’t be fooled by the many services that promise to submit your site to hundreds or even thousands of search engines or guarantee placement with different search engines. These services do not necessary mean that your site will be successful; to be honest, it’s possible that your money can be spent in better ways. On the other hand, if you don’t have time to submit your site, this may be a good option for your company. Just make sure you use a reputable company.

Take preventive measures before you write the check or let someone charge your card. Companies have been charge with spamming. And once your website/domain has been labeled for spamming, this can cause your site to be blocked or banned from the search engines. This is a not a title you want, trust me!

Although there are said to be close to 4000 search engines out there, the top four or five — Google, Yahoo, Bing, and AOL — are responsible for the majority of the traffic. So, this is the obvious place to start.

In order to submit your site to Google, go here and enter your site’s URL. Search Engine such as Google has powerful spider engine that will crawl your entire website, this way you need to submit your website only once. Submitting multiple times does not get you in any faster nor does it get you listed any higher.

Yahoo submission process is simple also, visit their submission page and enter your information. Keep in mind there is no guarantee that your site will be listed after you have submitted your link. It is up to their discretion.

Click here to submit your site to Bing. AOL’s search is powered by Google, so submission to Google will be inclusive to AOL searches.

As I allude to above there are thousands of engine out there, and you are welcome to drill down to second-tier engines such as Ask, Lycos, and Excite. But, truth be told, the most effective are the major four listed above.

With the popularity of Social Networking such as FaceBook, and Twitter, and too many others to name, it is wise to get your website as much exposure as you possibly can. This can also help with search engine ranking; you see the more sites that your site is on, the higher possible ranking you will achieve in the four major search engines.

Google has been indexing PDF files – a stalwart of the myriad content forms accessible on the web – since 2001, and by our very rough estimate there are over 500 million PDFs currently indexed by the search engine. 

There remains quite a bit of confusion surrounding the use of PDFs in the relation to ranking on search engines, but Google has showed a quick glance at its cards, clearing up at least some confusion today in a post about the format in search results. If you’re responsible for website promotion and driving traffic to its pages, pay close attention:

Read More…

I think this is a really informative article, especially if you are trying like everyone else to get your site listed higher in the search engines. It is small things like this that always takes you over your competitors.

In great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.

What’s this mean to you? Well, you just need to create one XML sitemap and you can submit it to all three engines. I’ve been doing that for a while and didn’t seem to have any problem but now it’s official.

Read More…

Most of these tips are Sullivan’s, rephrased and with summaries of observations from me and from other camp participants included.

1) Use Google AdWords’ keyword tool to find the most popular keywords related to your website and your beat

Before you begin tuning your specific key words and phrases, you need to discover what key words and phrases Internet readers are using in search engines to find content like yours’. Google’s various keyword tools can help you do that. The AdWords tool will show you the approximate number of searches conducted on Google for words and phrases that you enter, or for phrases associated with a URL of your choosing.

Read More…