In our introduction to this Online Marketing Toolkit, we noted that many people are going online in search of small-business information. If you want to make it easier for potential customers to learn about your business online, the logical first step may be to set up a website.
Here are three key considerations in building a website for your business:
- What is your desired response? An effective website has a clear “call to action” on its home page. For example, many websites display a prominent graphic with a phone number, so visitors immediately have contact information. Other websites feature a form that lets visitors submit preliminary information for a price quote. For online stores, your home page should highlight and promote specials by featuring specific products or categories.
- What makes your business stand out? Your website should differentiate your business from the competition in a way that attracts customers. Astrid Gaiser, owner of Astrid Gaiser Garden Design, emphasizes her company’s unique strengths online. “Having a good website has really helped my business grow, because I can show how I’m different,” she explains. “For example, unlike most designers, I work with tropical plants. Clients couldn’t know this without seeing one of my gardens or checking my website.”
- How much time, money, and expertise can you dedicate to launching and maintaining an online presence? Think of your website as an additional marketing channel for your business — and budget accordingly. There are plenty of options for hiring web designers to develop and update your site, but if you have time to invest in your website, you can save money with a do-it-yourself solution. A template-based DIY system can help you design your site easily without a lot of artistic or technical knowledge.
Find out for yourself how our website graphic design, print design and link building services are different and better from the competition. We provide innovative as well as completely original website design services for all types of business professionals, including doctors and lawyers. Our website design services are so extensive, that we can provide you with all of the wants and needs that you have for all of your website, marketing, promotion, search engine and business needs.
We can ensure that your website will be fully customized to suit your every need, to help keep you heads above your competition. Our content management systems can help you with the creation and management of all of your web pages, sub pages as well as your layout. We can also give you a number of professionally written press releases, which will cover only the most exciting and valuable information concerning your website, products and services.
We also proffer continual updates to both your website and your content, so you never have to worry about it. With our user management systems, you can manage all of your e-mail and profile creations, your user’s registrations, updates and much more. Conversely, if you would rather not have the stress associated with these types of updates, we can provide you with web maintenance and updates services as well.
In order to help you boost your search engine ranking and increase your organic traffic, we will also help you to create a customized blog. With this blog, you can create your own online community, which will keep your past, present and future clients coming back over and over again. In addition to a customized blog, we can provide you with marketing services that include e-mail newsletters.
E-mail newsletters are one of the most highly effective marketing tools available. E-mail newsletters serve as exemplary promotion for your company, your products and your services. Often, these newsletters generate repeat traffic, because of the immediate communication that they provide to all of your potential as well as current clients. E-mail newsletters also provide a personal touch, in an increasingly impersonal world.
If for any reason you need PDF design and development services, we can provide you with interactive, unique and professionally created PDF files for any application. Also, we understand that a high search engine ranking is vital to maximizing your sales and increasing your traffic to your website. For this reason, we will provide you with search engine optimization services, which will allow all of your potential clients to find you on Google, Bing, Yahoo, AOL and more.
Our website design services also include analytics set up and management, which will provide you and your website additional exposure. We can create Google and Yahoo pay per click campaigns for marketing, as well as banner advertising. This will increase your website exposure and visibility, thus increasing traffic and sales.
We at JNAIRBDesign strive to provide you with every website graphic design, marketing and business promotion tools available on the web today. You can contact us on the Internet any time at www.jnairbdesign.com, where you can find out more about our products, services and how we can help you in all of your business ventures.
Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later.
Reach in your wallet and pull out your business card. Your Small Business Information guide has put together the business card test. Learn if your business card will pass or be trashed.
Size: Does your business card conform to the traditional size of 3.5″ by 2″? Anything greater will not fit in wallets or most business card holders. End result trash.
Paper Quality: Is your business card design of professional quality or is it flimsy with perforated edges? Cheap cards are trashed.
Ink: Drop some liquid on your business card. If the ink runs, it’s in the trash.
Color Test: Colorful cards can add to your professional image. Too much color can be detracting. Trash your card if it is black and white or has more than 3 colors unless it’s a photograph.
Message Design: Your business card should clearly tell people what you do and offer a meaningful benefit. No message adds confusion so your card ends up in the trash.
Image Match: Your business card design should match your business image. If you’re a designer, then the card should be creative. If your card is out of synch with your image, time to toss it.
Font Size: Is your card crammed with information? White space on the card will make it easier to absorb your message. If you have a lot to say, add it to the back of the business card. Is the print so tiny you have too squint to see it? This one is heading for the trash.
Contact Information: Your clients or potential clients should have as many means as possible to contact you based on their preference. Your business card design should include: voicemail, phone, fax, email, and website. Lack of contact information puts your card in the trash.
You only have one chance to make a great first impression. Make sure you invest in the best business card design you can afford. The business card is your introduction to a client, for the low cost per card that is money well spent.
By Darrell Zahorsky, About.com