Jason Sadler - Wearing T-Shirts

I was intrigued by this article here. Don’t feel like a fool!

From the why-didn’t-I-think-of-that file, we present Jason Sadler, a man whose full-time job is wearing T-shirts.

[We’ll pause for a moment to give you a chance to kick yourself.]

Here’s how it works: Every day, he wears a T-shirt from a different company. He blogs about it. Tweets about it. Uploads photos. Plus, he does a live-streaming video on YouTube every day at 3pm, where he answers viewer questions.

“I am a full-time T-shirt wearer,” Sadler explains.

Companies pay him anywhere from $1 to $365 to wear their shirt, based on the day of year. Jan. 1 is $1, the 2nd is $2, and so on, until Dec. 31, which is — you guess it — $365.

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An important form of communication that can inform and attract must-have customers is your advertising. Keep in mind that all of your communications and interactions with customers are forms of advertising.

Sadly, most business advertising of the traditional sort doesn’t work very well. That’s because many people mistakenly think the purposes of advertising should be to strengthen brand awareness, or win awards for creativity. In fact, advertising’s only goals should be to:

* Give your core customers a reason to keep buying from you.
* Give your must-have customers a reason to start buying from you.
* Increase your sales and profits.

If your advertising isn’t doing those three things, you might as well be throwing your money out the window. Some advertising is really just egotising — it makes management and the agency’s creative people feel good, but it doesn’t add to the bottom line.

In too many cases, companies work hard to establish a certain image, such as elegant department stores designed for affluent core customers. Then, they disseminate advertising filled with price-reducing offers directed to the bargain-hunting crowd, which certainly isn’t their core group.