To some, branding might not feel like a tangible aspect of running a business. It can’t be seen like a product on the shelf, or counted like a cash drawer at the end of the night. But, branding is the reason people pay three times more for a product at one store over another.
To some, [...]
Category : Advertising & Blog & Branding & Marketing & Products
Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know [...]
Category : Advertising & Blog & Branding & Business & Business Cards & Design
This article is designed to introduce you to website promotion, getting visitors to come to your website. It gives you the basic information, which you can then explore through dozens of links to other resources, much of it entirely free. As one of our most popular articles, this was revised most recently on June 2, [...]
Category : Blog
Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.
1. The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. I’m all for a professional logo, but don’t think you need to spend a fortune on it. It’s more important to include your logo on every piece of communication. Put it on business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, etc…
