- Product is what you sell, whether it’s a physical product or a service, idea, or yourself (like when you search for a new job).
- Price is not only the list price or sticker price of a product, but its also any adjustments to that price, such as discounts.
- Placement is where and when you present your product to customers.
- Promotion is all the sales activities, advertising, publicity, special events, displays, signs, web pages, and other communications designed to inform and persuade people about your product.
- People – Referral Marketing is a powerful marketing force where your customers serve as a sort of “mini” sales force for you. They refer others to you because they’ve had a positive relationship with your people.
Category : Advertising &Blog &Design &Internet &SEO
Advertising does not have to cost a lot of money. Some of the most effective ads can be very inexpensive.
Word-of-mouth advertising is often misunderstood. It cannot be passive if it is to be effective. You have to ask customers and friends and acquaintances for referrals- ask them to tell their pals about what a good job you do.
Category : Advertising &Blog &Business &E-mail &Marketing &SEO
I thought this was an interesting chart. I was surprised to see the iphone to be gaining in this area.
With the addition of email client reports for all our customers, we took a step back and analyzed 6 months of data covering more than 250 million opens. The result – a birds eye view of email client popularity and usage trends over time.
Below is the email client market share as of March 2009. These numbers are not exclusive – some people used more than one email client during the month, and so that will register a vote for each client used.
| 33.20% | Outlook 2000, 2003, Express | |
| 16.19% | Yahoo! Mail | |
| 15.29% | Hotmail | |
| 6.62% | Outlook 2007 | |
| 5.77% | Apple Mail 3 | |
| 5.27% | Gmail | |
| 3.97% | iPhone 2.0 | |
| 2.09% | Apple Mail 2 | |
| 1.84% | Lotus Notes 6-7 | |
| 1.54% | AOL Desktop 9.1 |
Category : Advertising &Blog &E-mail &Internet &SEO
So, what are keywords and how do they help to increase traffic to your website? Keywords are words that depict for the search engine what your website is all about, this will then cause search engine to rank you so that surfers can find what they are looking for. Truthfully speaking, I am a good example for improperly choosing keywords in the past, I’ve setup sites with keywords that I thought were good and relevant to my website and the thing is, they were. The question is though, does the users associate this keyword with the niche of your products and services.
Do your research! Properly choosing the right keywords for your website can be very helpful in increasing your websites ranking in the search engine. Well, a lot of companies have an idea about what keywords are relevant for their products or services for their company, but these keywords may not be what users are searching for in the search engines. Doing your homework, and research to find what your potential clients associate with you products and services can be very helpful in increasing traffic to your site.
If your website is optimized for the keywords or keyword phrases that people are actually using to find solutions that your company offer, you will increase traffic to your site and in turn lead to increasing sales.
Here you can find out more about choosing keywords and search engine optimization.
If you have questions or comments, don’t hesitate to post them below. I will do my best in responding and answering them.
Category : Advertising &Blog &Internet &SEO &Websites
I found this article very informative, just because these are things that has helped increase my ranking in the search engines.
Creating a website can be a fun time. There are millions of personal and business websites on the internet, including this one. Of course, if you want your website to be viewed by other people you must get past a lot of competition.
Category : Advertising &Blog &Marketing &SEO
Make sure that you visit Google and check out the Local Business Center. Especially, If you are a business trying to attract customers in your local area. Google allow you to add your business to their directory which includes optional information like images and videos to help your listing stand out. As you may already know you can add information like opening hours, payment acceptance types, and additional details to help users refine their search in order to find your listing.
Google gives you the options to list your business website as your homepage, along with your business name, physical address, and phone numbers.
New features have been recently added to your Local Business Center, showing you analytics. You can now see detailed useful information about your search terms, your business location and what drove them to your site. Very similar to Google Analytics.
While your setting this up don’t forget to take a look at the Search Engine Optimization Starter Guide to learn how to help Google crawl and index your site for higher search engine ranking.
Category : Advertising &Blog &Branding &Marketing &Websites
Do your business card whisper or holler?
The marketing adage below definitely has truth to it.
He who has a thing to sell
And goes and whispers in a well
Is not as apt to get the dollars
As he who climbs a tree and hollers.”
A typical business card design: The typical business card states a name, company name, address, phone, fax and maybe an e-mail address. This can cause you to loose out on a potential customers. For instance, plain old boring cards doesn’t convey to the customer what you can do, represent or the type of culture your business has.
A marketing tool: A marketable business card design states all of the above but also states at least one very powerful reason to do business with you (what you can do for the customer) More often than none this helps the potential customer become interested right away.
Professional business card design do allot more than just convey the information that’s printed on them. An ugly, card that’s printed from your computer will let the person know loud and clear “I AM A BEGINNER AND I NEED HELP”. A professionally designed business card conveys a first impression that last long after you are gone. After all, isn’t that what you want? Take the time and get your business cards done professionally!
Your business cards are the most portable, affordable and versatile marketing tool you will use, this will not be the case if it is a quiet and shy business card thats barely whispering your products or services.
Category : Advertising &Blog &Business &Business Cards &Design
Web Design can be more than just the look and feel of your website. A great website has updated available content, great functionality, and search friendly URL’s (pretty URL’s).
Knowing Your Audience
Always putting your brand first and foremost, making every aspect of your site or downloadable portion of your site, obviously and traceable back to you. Know your key audience and some statistics about them.
- Other sites frequented
- Cross browser platform (make sure your website looks good in several browsers)
Continuity is Key
Every page of your site or derivative of your site must be anticipated by your viewing audience. Keep navigation and common links in repetitious locations. Any advertising or marketing should avoid blindness, but not obstruct regular viewing of primary content.
The trap many site owners find themselves walking into is trying to do too much with their site design, too fast. With so many web design software applications available almost anyone can become a web site design specialist – by title only. Web page design however actually takes more than some pretty graphics and a place to put them. At least some understanding of how your pretty pictures will be combined into code and how to make them function properly, is required to make any web designer effective.
Category : Blog
Most people have seen a law firm with multiple names on it and shook their head wondering how anyone could remember such a business. With that and search engine optimization (SEO) in mind, some legal marketers are encouraging law offices to shorten their names.
In an article for the Legal Intelligencer, Gina F. Rubel writes that some law firms are shortening their names for online marketing and public relations reasons at the advice of marketers.
Category : Advertising &Blog
In the slowdown, even dentists are feeling the pinch. David Wong, who runs a private practice with his wife in Tulsa, Okla., has seen his business slip 10% since the beginning of this year. That has him spending more time marketing and less time cleaning or pulling teeth.
Dr. Wong has upped his advertising, taking advantage of low newspaper and broadcast rates, and now sends email reminders to customers on top of traditional mailed postcards. He is even on Twitter, aiming to connect with customers as “not just the guy in a white coat with a drill in his hand.”
“It’s a lot more work,” he admits. “You can’t go to the office and just be a dentist anymore; you have to go to the office and be a dentist and a CEO.”
Category : Advertising &Marketing
