In the slowdown, even dentists are feeling the pinch. David Wong, who runs a private practice with his wife in Tulsa, Okla., has seen his business slip 10% since the beginning of this year. That has him spending more time marketing and less time cleaning or pulling teeth.
Dr. Wong has upped his advertising, taking advantage of low newspaper and broadcast rates, and now sends email reminders to customers on top of traditional mailed postcards. He is even on Twitter, aiming to connect with customers as “not just the guy in a white coat with a drill in his hand.”
“It’s a lot more work,” he admits. “You can’t go to the office and just be a dentist anymore; you have to go to the office and be a dentist and a CEO.”
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