Organic traffic from search engines such as google and yahoo are extremely valuable because they represent highly targeted traffic looking to buy your products. Getting the keyword targeting right is extremely important for getting part of this traffic and we’re here to help you do just that!
Keyword Research Service
Category : Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
Online Marketing has always been a task that most online business owners don’t want to tackle when trying to get traffic to their website. I know because I was one of those who faced this challenge when trying to keep consistent traffic to my website. Now, there are cost effective ways to get this done.
Manual directory submission and manual article submission is now considered a powerful and at the same time cheap web promotion and link building tool used by internet marketing companies and Search Engine Optimization firms or SEO experts. Even most newbie’s know that incoming links to their site can help increase traffic and help the site’s ranking.
Submitting your website url to directories along with submitting articles to article directories, social bookmarking, press releases, blogging and even posting to relevant forum topics can increase search engine visibility and high quality targeted traffic.
Category : Blog &Internet &Marketing &search engine optimization &Search Engine Ranking &SEO
For those of you who are beginners, the first question you mights want to consider is, what is SEO? According to the dictionary definition, SEO refers to “The process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine”.
How to get your website indexed by search engines?
In other words, SEO is just a fancy word for bunch of things that can make a website more or less important in a Search Engine’s (such as Google, Yahoo, Bing, etc) eyes and as a web master, you want your website to be the most important.
However, the first step in SEO requires you to actually get your website indexed or submitted into the search engines; because you can’t have rankings in something you are not a part of and that is what this article is going to be about.
Category : Advertising &Blog &Business &Networking &Newsletter &search engine optimization &Search Engine Ranking &SEO
Submitting Your Website to Search Engines
Before submitting your website to search engines, make sure that your web site has been optimized for indexing. (If you would like to see an article on optimizing, place in the comment section below.) Submitting your website to the search can be a very simple process.
Don’t be fooled by the many services that promise to submit your site to hundreds or even thousands of search engines or guarantee placement with different search engines. These services do not necessary mean that your site will be successful; to be honest, it’s possible that your money can be spent in better ways. On the other hand, if you don’t have time to submit your site, this may be a good option for your company. Just make sure you use a reputable company.
Take preventive measures before you write the check or let someone charge your card. Companies have been charge with spamming. And once your website/domain has been labeled for spamming, this can cause your site to be blocked or banned from the search engines. This is a not a title you want, trust me!
Although there are said to be close to 4000 search engines out there, the top four or five — Google, Yahoo, Bing, and AOL — are responsible for the majority of the traffic. So, this is the obvious place to start.
In order to submit your site to Google, go here and enter your site’s URL. Search Engine such as Google has powerful spider engine that will crawl your entire website, this way you need to submit your website only once. Submitting multiple times does not get you in any faster nor does it get you listed any higher.
Yahoo submission process is simple also, visit their submission page and enter your information. Keep in mind there is no guarantee that your site will be listed after you have submitted your link. It is up to their discretion.
Click here to submit your site to Bing. AOL’s search is powered by Google, so submission to Google will be inclusive to AOL searches.
As I allude to above there are thousands of engine out there, and you are welcome to drill down to second-tier engines such as Ask, Lycos, and Excite. But, truth be told, the most effective are the major four listed above.
With the popularity of Social Networking such as FaceBook, and Twitter, and too many others to name, it is wise to get your website as much exposure as you possibly can. This can also help with search engine ranking; you see the more sites that your site is on, the higher possible ranking you will achieve in the four major search engines.
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &Web Design &Websites
Monitor where you stand
You won’t know if your SEO efforts are working unless you monitor your search standings. MarketingVox suggests that you keep an eye on your page rank with tools like Alexa and the Google toolbar.
It’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they’re using to find your site, according to PC World.
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
Google has been indexing PDF files – a stalwart of the myriad content forms accessible on the web – since 2001, and by our very rough estimate there are over 500 million PDFs currently indexed by the search engine.
There remains quite a bit of confusion surrounding the use of PDFs in the relation to ranking on search engines, but Google has showed a quick glance at its cards, clearing up at least some confusion today in a post about the format in search results. If you’re responsible for website promotion and driving traffic to its pages, pay close attention:
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites
Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories — but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements on the part of search engines and the intersection of search and social, it is far simpler than at any time in the Web’s short but rich history to optimize for local search.
Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, seemingly low-volume destinations can result in quality links. They may not receive a lot of traffic individually, but a few links from relevant blogs can go a long way – on the search result pages and even in your local community.
Ask for Reviews: If you’re a local business and are not collecting reviews, you won’t be in business long. Search engines rely on content, and in the eyes of search engines today there is no more reliable signal of businesses’ authority and relevance to an individual query than the presence of reviews. You don’t just need to ask for reviews here and there, you should consider making it part of either your business processes or marketing campaigns. If you run a dry cleaning business, what’s 25 percent off your patron’s next visit for a review? You don’t need hundreds, but in order to remain fresh and relevant, your review assets do need to be constantly appended.
Set Up a Schedule: It sounds basic (perhaps overly so), but ask the next local business owner you encounter when was the last time they checked their position on the search results pages for keywords and phrases relevant to their business. The answer will likely be “it’s been a while”. Setting up a schedule to monitor position and the impact of individual promotions, just like spending time delivering paychecks to your employees, is a neccessary function of business.
Category : Advertising &Business &Internet &low cost advertising &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites
The biggest takeaway from the State of Video in E-Commerce that we published several months ago, citing conclusions from SundaySky’s Q4 2010 report, was that the large majority of online merchants have thus far underutilized or altogether neglected this simple yet potentially very valuable medium.
The latest release from SundaySky includes new data from the first quarter of 2011, and while relatively little has changed in terms of retailers’ widespread adoption, it appears that consumers’ appetite for e-commerce video continues to grow.
The increasing interest from online shoppers, combined with retailers’ general inability to meet that demand, presents a unique opportunity for ambitious merchants both large and small. Below are some of the key findings from SundaySky, which paints a very convincing picture of why you need to implement e-commerce video as soon as possible.
Give consumers what they want
The number of subscribers to online retailers’ YouTube channels increased 21 percent from the fourth quarter of 2010 to the first quarter of 2011. That number climbed to 571,000 subscribers to retail channels, totaling 420 million views of retail videos on YouTube alone – a 13-percent increase. Meanwhile, the number of retail videos posted on YouTube reached nearly 96,000 during Q1 2011, which represents a 9-percent increase. Shoppers are consuming e-commerce video at a significantly faster rate than merchants are providing it, but that window of opportunity is closing.
All or nothing for major retailers
Among the largest online retailers in the world, it seems that video is either being mass-scaled or all but ignored. Thirty-two percent of the top 50 online merchants boasted more than 1,000 videos on their sites in Q1 2011, compared to 22 percent in the previous quarter. However, 36 percent of the top 50 had fewer than 10 videos on their sites, and a staggering 68 percent of all retailers are not yet exploiting the obvious and accessible rewards of on-site e-commerce videos – in any way, shape or form.
Time to act is now
While the large majority of retailers continue to ignore the benefits of video, a definite shift is taking place in the e-commerce industry. The number of major retailers posting more than 100 videos on YouTube during the first quarter of 2011 increased by 15 percent since the fourth quarter of 2010, indicating that the race may be on. Still, that number represents the minority, with 48 percent of the top 50 surpassing the 100-video mark.
Enormous SEO benefits
According to the SundaySky report, nearly 18 percent of the major search engine results pages during the first quarter of 2011 contained video results, and most video results for retail-related keywords were posted only on YouTube. In an analysis of 34,000 top keywords within 17 categories from Shopping.com’s top searches, computer gaming had the highest presence of video results while furniture had the lowest.
Getting results
Zappos has for a long time been a benchmark of many online retail best practices, and its use of e-commerce video is no exception. The company annually generates more than half a million dollars in incremental revenue simply by following video SEO guidelines, and the amount of traffic accredited to video results is estimated at more than 77,000 visits per month.
While Zappos is one of the top 50 retailers to adopt e-commerce video on a massive scale, smaller retailers simply need to get into the game rather than watch from the sidelines. From posting a handful of simple product videos onto your site to leveraging your company’s own YouTube channel and building out your brand, the power of video is growing and too many retailers are missing out.
Category : Advertising &E-Commerce &Internet &Search Engine Ranking &Web Design &Websites
This is Part 1 of a two-part series. In Part 2, we put Yahoo Contributor Network through its paces – a two-week trial in which seven articles were published, the results presented and analyzed in “Does it Work? Yahoo! Contributor Network“. If you are a YCN user, please share your experiences by leaving a comment!
In May 2010, Yahoo purchased Associated Content for $100 million. Not long after, it was rebranded as Yahoo Contributor Network (YCN). Now, Yahoo is one of the biggest content producers on the Web. Using YCN, anyone can publish just about anything with the push of a button — articles, videos and photos included — to Associated Content and Yahoo partner sites, and get paid for it.
YCN opens new opportunities for freelancers and businesses alike to find new audiences, earn revenue and promote their brands. Let’s take a closer look.
Getting Started
Assuming that most Web professionals can follow a simple registration process, I will skip the step-by-step instructions. However, do not overlook steps in the process that ask for details in your profile. Be sure to include any and all of your websites, Facebook and Twitter profiles (and any other relevant networks), and be very detailed about personal information and areas of expertise. YCN will use this information to determine what contributors get which assignments, including localized assignments such as community reports and business reviews. Linking to websites, blogs and online profiles helps extend your network both in and outside the YCN community — and this is vital to your success.
Submitting Content
After completing the registration process,content may be submitted immediately. During the submission process you will create a title and description, choose tags, select photos and provide other supporting information to the article including links and citations. Essentially, you are determining how the search engines will index and display your content. As such, these are some of the most important steps in the process.
To ensure that your content has the best chance of success — defined by page views and earnings — choose the best possible keywords and phrases to use in titles and descriptions, tags and in the body of the content itself. Use a keyword tool (Google’s External Keyword Tool or another of your choosing) to select those keywords with the highest search volume.
At this time, images can also be included. Frankly, I have found this to be one of the more difficult and time-consuming parts of the entire process. YCN is very specific in its guidelines for image use. Yahoo’s public gallery can be used, but outside of that the options are limited unless using your own images. Time is money on YCN, so if images are not essential to the article, consider skipping them.
Editors at YCN will manually review your first three submissions for publication. Depending on the type of payment options selected, this process will take one to two weeks. After the first three articles have been published, content can then be published immediately — again, depending on the payment options selected.
Getting Paid
Earning with YCN comes in two basic forms; up-front payments and performance payments. All payments are made via PayPal.
Category : Advertising &Marketing &search engine optimization &Search Engine Ranking &SEO
Free search engine optimization sounds like bologna right? It’s not. Six years ago when I first started running website business ventures, I was under the impression that search engine optimization was an expensive process only available to businesses with big budgets. I foolishly decided instead of pursuing search engine optimization, I would market my online business offline. It was a complete flop. Here’s the reason why, the great thing and major purpose of marketing a website online is to convert prospects to your website easier, faster, and with a higher conversion rate. It’s very difficult to get people to remember your website when advertising offline. Not to mention, most people don’t walk around with a computer on them so they can’t go to your website immediately.
I babbled on about that experience to hopefully inspire you to have confidence in free search engine optimization. If you want to optimize your website for free, article marketing is the best way to go. Article marketing has proven itself to be quite effective. It’s effective for me personally as well as for my clients. Article marketing is not exactly a close kept secret of mine. Many internet marketers use article marketing to get immediate traffic to their website, get, maintain, and keep one-way anchor texted backlinks, and optimize their website for the search engines.
Article marketing requires three small steps to success and they are as follows:
Step 1: Find Keywords
Keywords are the most important step in any search engine optimization campaign or strategy. You will need to find keywords that you would like your website to appear in search engines for. I use seobook.com. They have a free keyword tool that allows you to type a broad keyword phrase and it gives you 100 narrowed keywords.
Step 2: Write Articles
Now that you have your keywords, you need to begin writing your articles. There are some very important things to keep in mind when writing articles. When writing articles be sure you are not rambling on about your product, service, or site. This is irritating for the reader and article directories will reject the article and ban you from their directory. When writing articles make sure you provide value and give people information they otherwise may not have known. Quality is key. If you need an example just look at the style and format of this article you are reading now. I’m not outright soliciting my site. I’m providing you with what I believe to be important and beneficial information. (at least I think it is)
Category : Blog &Marketing &Search Engine Ranking
