Organic traffic from search engines such as google and yahoo are extremely valuable because they represent highly targeted traffic looking to buy your products. Getting the keyword targeting right is extremely important for getting part of this traffic and we’re here to help you do just that!
Keyword Research Service
Category : Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
Online Marketing has always been a task that most online business owners don’t want to tackle when trying to get traffic to their website. I know because I was one of those who faced this challenge when trying to keep consistent traffic to my website. Now, there are cost effective ways to get this done.
Manual directory submission and manual article submission is now considered a powerful and at the same time cheap web promotion and link building tool used by internet marketing companies and Search Engine Optimization firms or SEO experts. Even most newbie’s know that incoming links to their site can help increase traffic and help the site’s ranking.
Submitting your website url to directories along with submitting articles to article directories, social bookmarking, press releases, blogging and even posting to relevant forum topics can increase search engine visibility and high quality targeted traffic.
Category : Blog &Internet &Marketing &search engine optimization &Search Engine Ranking &SEO
For those of you who are beginners, the first question you mights want to consider is, what is SEO? According to the dictionary definition, SEO refers to “The process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine”.
How to get your website indexed by search engines?
In other words, SEO is just a fancy word for bunch of things that can make a website more or less important in a Search Engine’s (such as Google, Yahoo, Bing, etc) eyes and as a web master, you want your website to be the most important.
However, the first step in SEO requires you to actually get your website indexed or submitted into the search engines; because you can’t have rankings in something you are not a part of and that is what this article is going to be about.
Category : Advertising &Blog &Business &Networking &Newsletter &search engine optimization &Search Engine Ranking &SEO
Submitting Your Website to Search Engines
Before submitting your website to search engines, make sure that your web site has been optimized for indexing. (If you would like to see an article on optimizing, place in the comment section below.) Submitting your website to the search can be a very simple process.
Don’t be fooled by the many services that promise to submit your site to hundreds or even thousands of search engines or guarantee placement with different search engines. These services do not necessary mean that your site will be successful; to be honest, it’s possible that your money can be spent in better ways. On the other hand, if you don’t have time to submit your site, this may be a good option for your company. Just make sure you use a reputable company.
Take preventive measures before you write the check or let someone charge your card. Companies have been charge with spamming. And once your website/domain has been labeled for spamming, this can cause your site to be blocked or banned from the search engines. This is a not a title you want, trust me!
Although there are said to be close to 4000 search engines out there, the top four or five — Google, Yahoo, Bing, and AOL — are responsible for the majority of the traffic. So, this is the obvious place to start.
In order to submit your site to Google, go here and enter your site’s URL. Search Engine such as Google has powerful spider engine that will crawl your entire website, this way you need to submit your website only once. Submitting multiple times does not get you in any faster nor does it get you listed any higher.
Yahoo submission process is simple also, visit their submission page and enter your information. Keep in mind there is no guarantee that your site will be listed after you have submitted your link. It is up to their discretion.
Click here to submit your site to Bing. AOL’s search is powered by Google, so submission to Google will be inclusive to AOL searches.
As I allude to above there are thousands of engine out there, and you are welcome to drill down to second-tier engines such as Ask, Lycos, and Excite. But, truth be told, the most effective are the major four listed above.
With the popularity of Social Networking such as FaceBook, and Twitter, and too many others to name, it is wise to get your website as much exposure as you possibly can. This can also help with search engine ranking; you see the more sites that your site is on, the higher possible ranking you will achieve in the four major search engines.
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &Web Design &Websites
Monitor where you stand
You won’t know if your SEO efforts are working unless you monitor your search standings. MarketingVox suggests that you keep an eye on your page rank with tools like Alexa and the Google toolbar.
It’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they’re using to find your site, according to PC World.
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
Google has been indexing PDF files – a stalwart of the myriad content forms accessible on the web – since 2001, and by our very rough estimate there are over 500 million PDFs currently indexed by the search engine.
There remains quite a bit of confusion surrounding the use of PDFs in the relation to ranking on search engines, but Google has showed a quick glance at its cards, clearing up at least some confusion today in a post about the format in search results. If you’re responsible for website promotion and driving traffic to its pages, pay close attention:
Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites
Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories — but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements on the part of search engines and the intersection of search and social, it is far simpler than at any time in the Web’s short but rich history to optimize for local search.
Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, seemingly low-volume destinations can result in quality links. They may not receive a lot of traffic individually, but a few links from relevant blogs can go a long way – on the search result pages and even in your local community.
Ask for Reviews: If you’re a local business and are not collecting reviews, you won’t be in business long. Search engines rely on content, and in the eyes of search engines today there is no more reliable signal of businesses’ authority and relevance to an individual query than the presence of reviews. You don’t just need to ask for reviews here and there, you should consider making it part of either your business processes or marketing campaigns. If you run a dry cleaning business, what’s 25 percent off your patron’s next visit for a review? You don’t need hundreds, but in order to remain fresh and relevant, your review assets do need to be constantly appended.
Set Up a Schedule: It sounds basic (perhaps overly so), but ask the next local business owner you encounter when was the last time they checked their position on the search results pages for keywords and phrases relevant to their business. The answer will likely be “it’s been a while”. Setting up a schedule to monitor position and the impact of individual promotions, just like spending time delivering paychecks to your employees, is a neccessary function of business.
Category : Advertising &Business &Internet &low cost advertising &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites
This is Part 1 of a two-part series. In Part 2, we put Yahoo Contributor Network through its paces – a two-week trial in which seven articles were published, the results presented and analyzed in “Does it Work? Yahoo! Contributor Network“. If you are a YCN user, please share your experiences by leaving a comment!
In May 2010, Yahoo purchased Associated Content for $100 million. Not long after, it was rebranded as Yahoo Contributor Network (YCN). Now, Yahoo is one of the biggest content producers on the Web. Using YCN, anyone can publish just about anything with the push of a button — articles, videos and photos included — to Associated Content and Yahoo partner sites, and get paid for it.
YCN opens new opportunities for freelancers and businesses alike to find new audiences, earn revenue and promote their brands. Let’s take a closer look.
Getting Started
Assuming that most Web professionals can follow a simple registration process, I will skip the step-by-step instructions. However, do not overlook steps in the process that ask for details in your profile. Be sure to include any and all of your websites, Facebook and Twitter profiles (and any other relevant networks), and be very detailed about personal information and areas of expertise. YCN will use this information to determine what contributors get which assignments, including localized assignments such as community reports and business reviews. Linking to websites, blogs and online profiles helps extend your network both in and outside the YCN community — and this is vital to your success.
Submitting Content
After completing the registration process,content may be submitted immediately. During the submission process you will create a title and description, choose tags, select photos and provide other supporting information to the article including links and citations. Essentially, you are determining how the search engines will index and display your content. As such, these are some of the most important steps in the process.
To ensure that your content has the best chance of success — defined by page views and earnings — choose the best possible keywords and phrases to use in titles and descriptions, tags and in the body of the content itself. Use a keyword tool (Google’s External Keyword Tool or another of your choosing) to select those keywords with the highest search volume.
At this time, images can also be included. Frankly, I have found this to be one of the more difficult and time-consuming parts of the entire process. YCN is very specific in its guidelines for image use. Yahoo’s public gallery can be used, but outside of that the options are limited unless using your own images. Time is money on YCN, so if images are not essential to the article, consider skipping them.
Editors at YCN will manually review your first three submissions for publication. Depending on the type of payment options selected, this process will take one to two weeks. After the first three articles have been published, content can then be published immediately — again, depending on the payment options selected.
Getting Paid
Earning with YCN comes in two basic forms; up-front payments and performance payments. All payments are made via PayPal.
Category : Advertising &Marketing &search engine optimization &Search Engine Ranking &SEO
Cheow Yu Yuan – March 27, 2009
If your website is not indexed by search engines, it will not appear on the search engine listings. Therefore, when your website is live, the first thing you must do is to let the search engines notice your website and index it. In this article, let me share with you 5 ways to get your site indexed by today:
1. Submitting a XML sitemap to search engines. The xml sitemap includes links to every page of your website. It is a file that you can submit to search engines to get your pages indexed. By submitting your xml sitemap, you will notify the search engines about your website and index every page of it. You can upload your sitemap to Google by creating a free Google Webmaster account.
2. Create a HTML sitemap page on your website. A HTML sitemap is very different from a xml sitemap file. A HTML sitemap is a page on your website that is visible to your visitors. It will list down all the links to every page of your site. This allows visitors to navigate your site easily and allow search engine spiders to follow the links and discover all pages.
3. Place HTML text links on your website. Search engine spiders follow HTML text links to discover other pages of your website. Therefore, you must ensure that you use HTML text links for simple navigation menu so that search engine spiders can follow. Also, you should hyperlink keywords within your content and point them to other pages of your site. This is a good way to tell search engines what pages are important.
4. Directory submission. Submit your website URL to a list of SEO-friendly directories. DMOZ, Yahoo Directory and BOTW are important directories that you must submit your website to. It is, however, not all directory submission is free. Some may require you to pay a small fee for your website submission.
Category : Blog &search engine optimization &Search Engine Ranking &SEO
Keyword research determines which keywords you should be targeting with the SEO. Most people think that they know which keywords they should target. Instinct can be a great resource, but it can also be misleading and is almost always not enough. For example, “search engine optimization” gets an estimated 16,000 searches a day while “search engine marketing” gets an estimated 8,800 searches a day. If your gut tells you to target “search engine marketing”, you may get great rankings, but it would only get you half of the traffic that you could have had if you had targeted and ranked well for “search engine optimization”. There are also keywords that you may not be able to rank well for without a lot of time and significant amount of link building regardless of how well you optimize your site. In addition, there are keywords that other people will use to search for what your site offers that you would never even think of. So, in addition to letting you know which keywords are more popular, the research can also provide new keywords to target.
Drawing on the analogy in our search marketing parable (found on the Church Marketing Online blog), optimizing your website without first doing keyword research is like trying to pick apples from a tree without first checking to see if there are any apples on it or if the apples are within your reach. You could end up putting in a lot of effort but going home with little fruit from your labor. So it’s a key component of search engine optimization.
What Do I Research?
There are two main aspects to keyword research. The first is popularity, how often are keywords actually searched for. Unfortunately, Google, Yahoo, and MSN don’t share the actual number of searches for specific keywords; however, there are a few tools online which are generally thought to be pretty accurate and Google does offer a free tool that gives the “approximate” number of searches for some keywords. The keyword popularity tools (other than Google’s) use the search data from a number of other smaller search engines along with a few algorithms to predict how many searches are being made for specific keywords. It’s not perfect, but it gives you an idea of which keywords are most popular. Since Google’s figures come from…well…Google, they are probably the most accurate, but even their figures are only estimates and I’ve found that many keywords return a “Not enough data” result. You may wish to use both Google and another keyword popularity tool.
The second aspect to keyword research is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. This is sometimes referred to as page strength. I should note that there are really two aspects to page strength, the general strength of a site and the specific strength of a page within the site. For the sake of simplicity, in this article I will use “web page” for both. The next step is to examine the keywords themselves to see how competitive they are. This is sometimes called keyword difficulty. Determining keyword difficulty is done partially by examining how competitive the pages are that rank well for this keyword, though other methods can be helpful as well. This can be tricky for two reasons.
Category : Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
