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For those of you who are beginners, the first question you mights want to consider is, what is SEO? According to the dictionary definition, SEO refers to “The process of maximizing the number of visitors to a Web site by ensuring that the site remains high on the list of results returned by a search engine”.

How to get your website indexed by search engines?

In other words, SEO is just a fancy word for bunch of things that can make a website more or less important in a Search Engine’s (such as Google, Yahoo, Bing, etc) eyes and as a web master, you want your website to be the most important.

However, the first step in SEO requires you to actually get your website indexed or submitted into the search engines; because you can’t have rankings in something you are not a part of and that is what this article is going to be about.

Need a cost-effective way to market your business? We’ve got one word: Email.

Place the included sign-up form on your Web site		Campaign builder 150 professional email designs Huge 1,500+ Image Library Option to upload your own images HTML & text emails Auto Save feature Advanced editor Now-or-later scheduling Ability to tailor emails to various interest groups
Send your email		Survey Builder Write, send and tabulate customer satisfaction surveys 9 unique question types Custom design features Link generator (text & button)
Easily generate report		List Manager Keep names, addresses and campaign history at your fingertips Segment your emails by interest or demographic information View reports on subscriber responses Easy import/export feature
Find out more		Real-time reports Undeliverable emails Unsubscribe requests Number opened Click-through rates to your website
		Sign-up forms Standard & custom questions Question sorting Custom design features Return links Form preview Link generator (text & button) HTML code for link
		Other features Bounce handling Unsubscribe handling Opt-in confirmation Anti-spam protection Spam reporting links Custom e-mail messages

Finding ways to create free publicity can be a tedious task. Though technology has provided many different avenues to promote your business one of the most time-tested methods of publicity is simply word-of-mouth. During tough economic times word-of-mouth recommendations for your products and services may produce the same result as an advertisement with out the cost.

While word-of-mouth is a great start you can always do more. Structure a campaign around the attributes of your business to create a buzz that will bring commitment to your product or service amongst the people with in your community. To save money, try using existing products, knowledge and resources.

One way to set your business apart from competitors is by becoming a trusted advisor in the subject that you specialize in. Contest and fundraisers are another good way to drive people to your business. These are unique because if organized properly they encourage good habits and build buzz at the same time. Contests and fundraisers often expose your good service and products to people who least likely to do business with you otherwise.

Keeping up with your clients is easier then ever before. Blog software and online newsletter services make contacting your client more efficient and less expensive. Internet applications such as these have transformed word-of-mouth communication to the point where one click of the mouse can reach thousands of potential customers.

Businesses are turning to Facebook, YouTube, blogs etc. to post customer reviews, information on new products and how-to tips. Customers appreciate free advice and when they need a service that your business offers, they are more likely to remember the name of your business.

Written by t.davis