A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify’s The Meaning Platform (which measures semantics within content) and Kantar’s video analytics (Videolytics), marketers will have an opportunity to see beyond a video’s raw numbers such as total views.
“For the first time, marketers can not only verify that their video is getting in front of the right audience, but also find out exactly what those people thought about it: what parts of the message they picked up on, which bits they loved, what they weren’t so keen on, who they shared it with, and what they intend to do as a result of that video,” said Mark Redgrave, CEO, OpenAmplify. “Earned media needs metrics that make relevant and in context, and VideolyticsTM delivers an integrated solution for marketers.”
Category : Advertising &Marketing &Video
This is Part 1 of a two-part series. In Part 2, we put Yahoo Contributor Network through its paces – a two-week trial in which seven articles were published, the results presented and analyzed in “Does it Work? Yahoo! Contributor Network“. If you are a YCN user, please share your experiences by leaving a comment!
In May 2010, Yahoo purchased Associated Content for $100 million. Not long after, it was rebranded as Yahoo Contributor Network (YCN). Now, Yahoo is one of the biggest content producers on the Web. Using YCN, anyone can publish just about anything with the push of a button — articles, videos and photos included — to Associated Content and Yahoo partner sites, and get paid for it.
YCN opens new opportunities for freelancers and businesses alike to find new audiences, earn revenue and promote their brands. Let’s take a closer look.
Getting Started
Assuming that most Web professionals can follow a simple registration process, I will skip the step-by-step instructions. However, do not overlook steps in the process that ask for details in your profile. Be sure to include any and all of your websites, Facebook and Twitter profiles (and any other relevant networks), and be very detailed about personal information and areas of expertise. YCN will use this information to determine what contributors get which assignments, including localized assignments such as community reports and business reviews. Linking to websites, blogs and online profiles helps extend your network both in and outside the YCN community — and this is vital to your success.
Submitting Content
After completing the registration process,content may be submitted immediately. During the submission process you will create a title and description, choose tags, select photos and provide other supporting information to the article including links and citations. Essentially, you are determining how the search engines will index and display your content. As such, these are some of the most important steps in the process.
To ensure that your content has the best chance of success — defined by page views and earnings — choose the best possible keywords and phrases to use in titles and descriptions, tags and in the body of the content itself. Use a keyword tool (Google’s External Keyword Tool or another of your choosing) to select those keywords with the highest search volume.
At this time, images can also be included. Frankly, I have found this to be one of the more difficult and time-consuming parts of the entire process. YCN is very specific in its guidelines for image use. Yahoo’s public gallery can be used, but outside of that the options are limited unless using your own images. Time is money on YCN, so if images are not essential to the article, consider skipping them.
Editors at YCN will manually review your first three submissions for publication. Depending on the type of payment options selected, this process will take one to two weeks. After the first three articles have been published, content can then be published immediately — again, depending on the payment options selected.
Getting Paid
Earning with YCN comes in two basic forms; up-front payments and performance payments. All payments are made via PayPal.
Category : Advertising &Marketing &search engine optimization &Search Engine Ranking &SEO
Free search engine optimization sounds like bologna right? It’s not. Six years ago when I first started running website business ventures, I was under the impression that search engine optimization was an expensive process only available to businesses with big budgets. I foolishly decided instead of pursuing search engine optimization, I would market my online business offline. It was a complete flop. Here’s the reason why, the great thing and major purpose of marketing a website online is to convert prospects to your website easier, faster, and with a higher conversion rate. It’s very difficult to get people to remember your website when advertising offline. Not to mention, most people don’t walk around with a computer on them so they can’t go to your website immediately.
I babbled on about that experience to hopefully inspire you to have confidence in free search engine optimization. If you want to optimize your website for free, article marketing is the best way to go. Article marketing has proven itself to be quite effective. It’s effective for me personally as well as for my clients. Article marketing is not exactly a close kept secret of mine. Many internet marketers use article marketing to get immediate traffic to their website, get, maintain, and keep one-way anchor texted backlinks, and optimize their website for the search engines.
Article marketing requires three small steps to success and they are as follows:
Step 1: Find Keywords
Keywords are the most important step in any search engine optimization campaign or strategy. You will need to find keywords that you would like your website to appear in search engines for. I use seobook.com. They have a free keyword tool that allows you to type a broad keyword phrase and it gives you 100 narrowed keywords.
Step 2: Write Articles
Now that you have your keywords, you need to begin writing your articles. There are some very important things to keep in mind when writing articles. When writing articles be sure you are not rambling on about your product, service, or site. This is irritating for the reader and article directories will reject the article and ban you from their directory. When writing articles make sure you provide value and give people information they otherwise may not have known. Quality is key. If you need an example just look at the style and format of this article you are reading now. I’m not outright soliciting my site. I’m providing you with what I believe to be important and beneficial information. (at least I think it is)
Category : Blog &Marketing &Search Engine Ranking
Keyword research determines which keywords you should be targeting with the SEO. Most people think that they know which keywords they should target. Instinct can be a great resource, but it can also be misleading and is almost always not enough. For example, “search engine optimization” gets an estimated 16,000 searches a day while “search engine marketing” gets an estimated 8,800 searches a day. If your gut tells you to target “search engine marketing”, you may get great rankings, but it would only get you half of the traffic that you could have had if you had targeted and ranked well for “search engine optimization”. There are also keywords that you may not be able to rank well for without a lot of time and significant amount of link building regardless of how well you optimize your site. In addition, there are keywords that other people will use to search for what your site offers that you would never even think of. So, in addition to letting you know which keywords are more popular, the research can also provide new keywords to target.
Drawing on the analogy in our search marketing parable (found on the Church Marketing Online blog), optimizing your website without first doing keyword research is like trying to pick apples from a tree without first checking to see if there are any apples on it or if the apples are within your reach. You could end up putting in a lot of effort but going home with little fruit from your labor. So it’s a key component of search engine optimization.
What Do I Research?
There are two main aspects to keyword research. The first is popularity, how often are keywords actually searched for. Unfortunately, Google, Yahoo, and MSN don’t share the actual number of searches for specific keywords; however, there are a few tools online which are generally thought to be pretty accurate and Google does offer a free tool that gives the “approximate” number of searches for some keywords. The keyword popularity tools (other than Google’s) use the search data from a number of other smaller search engines along with a few algorithms to predict how many searches are being made for specific keywords. It’s not perfect, but it gives you an idea of which keywords are most popular. Since Google’s figures come from…well…Google, they are probably the most accurate, but even their figures are only estimates and I’ve found that many keywords return a “Not enough data” result. You may wish to use both Google and another keyword popularity tool.
The second aspect to keyword research is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. This is sometimes referred to as page strength. I should note that there are really two aspects to page strength, the general strength of a site and the specific strength of a page within the site. For the sake of simplicity, in this article I will use “web page” for both. The next step is to examine the keywords themselves to see how competitive they are. This is sometimes called keyword difficulty. Determining keyword difficulty is done partially by examining how competitive the pages are that rank well for this keyword, though other methods can be helpful as well. This can be tricky for two reasons.
Category : Blog &Marketing &search engine optimization &Search Engine Ranking &SEO
Search engine placement optimization requires you have a detailed strategy outlined. The detailed strategy should include three parts. It should include keywords, meta information, and a marketing plan.
Below I will briefly discuss the importance of keywords, meta information, and a marketing plan and how they are affected for search engine placement optimization.
Keywords: Before you even begin creating a website you should have several hundred keywords pre-established to determine exactly what keywords you want the search engines to index your website for. If you have already created your website and have not established keywords yet, it is ok because you can still do so now. In order to gain a healthy amount of keywords, you need to use a keyword tool. There are many keyword tools out there that charge outrageous fees to provide monthly search volumes in search engines, and they are all 100% false. Do not get scammed. Search engines do not release their search volumes. For the ones that used to such as Yahoo, they have reported that their search volumes are extensively inaccurate so how in the world could a keyword tool provide accurate search volumes of the search engines themselves can not figure this out? Get it now? Ok. Good. There is a free keyword tool called seobook. Google seo book keyword tool, and the exact link will pop up. Seobook gives you up to 100 keywords and estimated search volumes for free. I use them and I love them, and most importantly I don’t pay a dime.
After you’ve gathered your keywords you need to ensure your meta information on your website is written appropriately.
Category : Marketing
Need a cost-effective way to market your business? We’ve got one word: Email.
 Place the included sign-up form on your Web site |
Campaign builder
|
|
 Send your email |
Survey Builder
|
|
 Easily generate report |
List Manager
|
|
 Find out more |
Real-time reports
|
|
Sign-up forms
|
||
Other features
|
Category : E-mail &Marketing &Newsletter
If you’re like many people in today’s economy you may be thinking about starting your own business. Any new business needs a website and websites are only good if others can find them. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the organic placement of your site, also referred to as ranking, on Google or some other search engine.
The challenge for all website owners is learning the key factors for improving search ranking. Getting to the top of search engine result is rather complex and requires more than just a quick study. In fact, website owners will spend more than a billion dollars on search engine optimization this year and much more of that on other forms of Internet marketing like pay-per-click.
You can pay for traffic or you can focus on improving search ranking across all major search engines. Here are a few search ranking strategies you can apply to your website to improve traffic and build your business for the long term.
Build your website with sound search engine optimization techniques. Start your search engine optimization from day one. Don’t wait until you’ve invested tons of money into your website before you find out that it hasn’t been built for effective search ranking. Apply on page techniques like meta tags, headers, and keyword density to improve search ranking.
Construct a search engine optimization plan. Don’t assume that because you build a website you are going to have top a top search ranking. It takes a website that is built on sound principles as well as a significant effort in off-page optimization. Off page optimization is the process of building links to your website from third part websites. The higher the Google PR of these sites, the better your search ranking will be. Be sure to include your keywords in the actual link text.
Category : Advertising &Marketing
The year was 1996, when I started promoting my business online. Emailing in bulk was as common as drinking water. And a very effective way to advertise your business, I must say. Now it’s becoming increasingly more difficult to advertise your business using e-mail. With the excess of spam in your mail box and most people deleting the deluge of mail they receive daily, things sure have changed since my foray as an online business owner.
Is E-Mail Marketing Still Effective?
Still, if done correctly, email marketing can be an inexpensive and quick way to reach your target market. One concept is getting people wanting to receive your emails. A couple ways of doing this is to do permission mailing, meaning to have people sign up on your Web site or as they provide their email when they purchase something from your company. This way, you can collect a legal list of emails.
Some email advertisements can become redundant and ineffective unless you:
- Offer discounted services and products consistently
- Send to a very targeted mailings
- Offer free content or service to lure them in
A few sentences of original content may provide reasons to read your email. Tips and suggestions are some ways to keep your audience interested in your emails.
When sending e-mails, you need to:
- Have catchy luring headlines and subjects
- A recognizable company name from constant exposure and branding
- A simple process to get more information on your products and services
It is to your benefit to call-out interesting subjects or in the body of the text since you only have a few seconds to captivate the reader’s attention before he or she deletes it.
Behavioral Advertising
Some companies specialize in a data-collecting process known as behavioral advertising, which matches ads to a consumer’s interests, determined over time. More on Behavioral Advertising can be found here: IAB.Privacy Matters
Category : Advertising &Marketing
A brochure should address the most important needs of your target audience and clearly communicate your company’s positioning — the most important benefit you will deliver to your customer, and the reason why you are uniquely well suited to deliver that benefit.
As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool. From coupons to simple product updates, Twitter offers an opportunity to connect and maintain customer relationships.
Among the many case studies of companies that use Twitter to increase sales is Dell Outlet. Dell Outlet, which refurbishes and sells Dell computers, uses coupons to drive traffic directly from Twitter to its Web site. The Twitter Web site case study states: “Do the coupons work? Big time. Not only do they get retweeted and picked up by coupon sites, both of which spread the brand name, they also drive sales. Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts.”
Category : Advertising &Blog &Marketing
