Browsing Category Marketing

Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. You won’t look at these designs the same way again.

Fed Ex

FedEx
Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.

Amazon.com

Amazon.com
That yellow arrow is more than just a decorative swoosh. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).

Baskin Robbins

Baskin-Robbins
In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to “capture the fun and energy of Baskin-Robbins.” In the old logo, the number “31″ appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the “31″ still exists. It is now formed by the pink portion of the ice cream store’s two initials: “B” and “R.”

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Category : Advertising &Blog &Branding &Business &Design &Logos &Marketing

Custom Logos Starting @ $199

50% Payment up-front

1. We will give you two design formats.
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Category : Advertising &Blog &Branding &Business &Design &Logos &Marketing

Submitting Your Website to Search Engines

Before submitting your website to search engines, make sure that your web site has been optimized for indexing. (If you would like to see an article on optimizing, place in the comment section below.) Submitting your website to the search can be a very simple process.

Don’t be fooled by the many services that promise to submit your site to hundreds or even thousands of search engines or guarantee placement with different search engines. These services do not necessary mean that your site will be successful; to be honest, it’s possible that your money can be spent in better ways. On the other hand, if you don’t have time to submit your site, this may be a good option for your company. Just make sure you use a reputable company.

Take preventive measures before you write the check or let someone charge your card. Companies have been charge with spamming. And once your website/domain has been labeled for spamming, this can cause your site to be blocked or banned from the search engines. This is a not a title you want, trust me!

Although there are said to be close to 4000 search engines out there, the top four or five — Google, Yahoo, Bing, and AOL — are responsible for the majority of the traffic. So, this is the obvious place to start.

In order to submit your site to Google, go here and enter your site’s URL. Search Engine such as Google has powerful spider engine that will crawl your entire website, this way you need to submit your website only once. Submitting multiple times does not get you in any faster nor does it get you listed any higher.

Yahoo submission process is simple also, visit their submission page and enter your information. Keep in mind there is no guarantee that your site will be listed after you have submitted your link. It is up to their discretion.

Click here to submit your site to Bing. AOL’s search is powered by Google, so submission to Google will be inclusive to AOL searches.

As I allude to above there are thousands of engine out there, and you are welcome to drill down to second-tier engines such as Ask, Lycos, and Excite. But, truth be told, the most effective are the major four listed above.

With the popularity of Social Networking such as FaceBook, and Twitter, and too many others to name, it is wise to get your website as much exposure as you possibly can. This can also help with search engine ranking; you see the more sites that your site is on, the higher possible ranking you will achieve in the four major search engines.

Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &Web Design &Websites

We created a total package branding solution for PRMB, including logo, website, business cards, etc. This is just an example of what we can do for you and your business. Plant a seed for you business, make your image stick. http://precisionresponsemedbill.com

Utilizing Precision Response Billing will allow you to save on overhead expenses such as salaries, payroll taxes, employee benefits, software upgrades, new computer systems and training. By outsourcing your billing, it allows both physicians and staff to devote more time to patient care, safe in the knowledge that the billing is getting the time and attention it deserves.

Precision Response Medical Billing provides both weekly and monthly reports that allow you to see exactly how your Accounts Receivable is being managed. You are able to see very clearly how long it is taking claims to be paid and how much money is being collected.

Our rates are extremely competitive, just 7% of monies collected for full service billing and $4 a claim for per claim contracts. Full service billing includes data entry, claims submission, payment posting and insurance follow-up. We are committed to maximizing your revenue while simultaneously treating your patients with the respect and care they are accustomed to.

Category : Advertising &Blog &Branding &Business Cards &E-mail &Logos &Marketing &Printing &Web Design &Websites

Monitor where you stand

Read more: http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1#monitor-where-you-stand-1#ixzz1XDxZ5eQj

Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO

Google has been indexing PDF files – a stalwart of the myriad content forms accessible on the web – since 2001, and by our very rough estimate there are over 500 million PDFs currently indexed by the search engine. 

There remains quite a bit of confusion surrounding the use of PDFs in the relation to ranking on search engines, but Google has showed a quick glance at its cards, clearing up at least some confusion today in a post about the format in search results. If you’re responsible for website promotion and driving traffic to its pages, pay close attention:

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Category : Advertising &Blog &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites

Top 10 Tips for an Effective Advertising Campaign

I read this today and found to be interesting.

1. Go After Your Target Audience
2. Highlight Your Competitive Advantage
3. Establish an Image
4. You Have to Spend Money to Make Money
5. Advertise in the Right Places
6. Don’t Allow Your Budget to Run Your Advertising Campaign
7. Diversify
8. Don’t Try to Be Everything to Everyone
9. Test Your Ads in Advance
10. Monitor Your Ads

Source: http://www.allbusiness.com/10-tips-effective-advertising/16566950-9.html#ixzz1WvFbUjJJ

Category : Advertising &Blog &Marketing &Sales &SEO

Leading email and social marketing firm iContact is launching a no-cost version of its flagship product that will better enable Web professionals, community organizations and small businesses without large budgets to communicate with their subscribers and fans via email, Facebook and Twitter.

The iContact Free Edition allows individuals and businesses with subscriber lists of 500 or less to manage a contact database, send out emails and social media messages, track the opens, clicks and social views and conduct surveys. Features of the free edition include the following:

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Category : Advertising &Blog &E-mail &Marketing

Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories — but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements on the part of search engines and the intersection of search and social, it is far simpler than at any time in the Web’s short but rich history to optimize for local search.

Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, seemingly low-volume destinations can result in quality links. They may not receive a lot of traffic individually, but a few links from relevant blogs can go a long way – on the search result pages and even in your local community.

Ask for Reviews: If you’re a local business and are not collecting reviews, you won’t be in business long. Search engines rely on content, and in the eyes of search engines today there is no more reliable signal of businesses’ authority and relevance to an individual query than the presence of reviews. You don’t just need to ask for reviews here and there, you should consider making it part of either your business processes or marketing campaigns. If you run a dry cleaning business, what’s 25 percent off your patron’s next visit for a review? You don’t need hundreds, but in order to remain fresh and relevant, your review assets do need to be constantly appended.

Set Up a Schedule: It sounds basic (perhaps overly so), but ask the next local business owner you encounter when was the last time they checked their position on the search results pages for keywords and phrases relevant to their business. The answer will likely be “it’s been a while”. Setting up a schedule to monitor position and the impact of individual promotions, just like spending time delivering paychecks to your employees, is a neccessary function of business.

Category : Advertising &Business &Internet &low cost advertising &Marketing &search engine optimization &Search Engine Ranking &SEO &Websites

The Time Has Come to Increase Your Time on Site

Most online marketers and website owners tend to measure the success of their online business by the amount of traffic they are able to generate (and, of course, revenue).

While increasing the number of unique visitors is most definitely important (and something that everyone should be concerned with), it is arguably only half the battle. Unique visitors and visits alone should not be the only means by which you are measuring success.

It is easy to understand that there is little in the way of benefit from attracting a visitor to your website that quickly clicks the back button and leaves. Often, website owners and online marketers spend more time thinking about how to attract people to a site and less on how to encourage those visitors to spend considerably more time on your website. Take heed – there is a a direct correlation between the amount of time spent on a website and its success. So how can you increase time on site (and profits)? Follow these three simple strategies.

- Design Smarter (and Write Longer) -

Of all the different site types, it is the content marketers that either have the best or the worst time-on-site averages. While one suggestion might be to simply write longer-form content, another option would be to take the longer-form content you have or will develop in the future and commit to splitting it into multiple sections. This is a common approach that has been used on sites like About.com and many newspaper sites for years. For example, a 1,000 word article could be split into four sections of 250 words each. Some content management systems have this functionality built in, so explore that feature if available to you. Another benefit of splitting content is that it gives publishers the ability to generate more advertising impressions – a big draw particularly for those selling on a CPM basis.

- Create More Relevant Jump Points for Content Showcasing -

Would you rather feature content that is timely or timeless? There are arguments for and against both, but those publishers that concentrate on identifying areas where they can showcase their best information are those that often have the highest time-on-site averages. These jump points are areas where publishers can profile/push the most popular pages, the most heavily commented upon content items or most linked-to items. There are, of course, many places to do this, including at the end of articles/posts, within sidebars, and within the content itself. There is actually some SEO benefit to creating links to this type of content on your site as the number and relevance of links to internal pages is (arguably) an important factor in search engine ranking.

- Introduce Supplemental Formats: Multimedia & Applications -

Many content publishers, to their own detriment, opt to stay with the content format most familiar to them – whatever that may be. Consumers, however, often have very different demands when it comes to their consumption preferences – offering just one only gives you one chance for one type of visitor. Start introducing supplemental formats and you’ll be surprised about the positive effect it has on time on site. For example, if you’ve got a long-form article, why not fire up the webcam and produce a short-form video about that article’s key points or takeaways. If you publish a list of events, why not introduce a calendar application which is a terrific way to increase the number of clicks on your site as well.

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Category : Advertising &Internet &Marketing