Browsing Category Marketing

5 tips for better business cards

If you think business cards aren’t important marketing tools, you’re wrong. Yet too may lawyers simply stick to the old, outdated format of white card stock with a name and number printed in boring black letters. Bad idea, says Larry Bodine, business development advisor at Larry Bodine Marketing and owner of the popular legal marketing [...]

Category : Blog & Business & Business Cards & Marketing

Google’s Smarter Than You Think

The more you focus on SEO strategy, the more you might begin to think you can outsmart Google. But Dharmesh Shah argues in an article at MarketingProfs.com that gaming the system with sneaky SEO techniques is, in the long run, a losing proposition: “It’s safe to assume that if you try to exploit a hole [...]

Category : Advertising & Blog & Business & Design & E-mail & Internet & Marketing & SEO & Websites

WHY ARE OUR “SATISFIED” CUSTOMERS BUYING FROM COMPETITORS?

If your company isn’t as successful as it could be, it may be because you’re satisfying your customers. Having a satisfied customer base could be the worst thing to happen to your business.
If all you’re doing is satisfying them, you’re simply meeting their expectations — and not yet doing anything bad enough to drive them [...]

Category : Advertising & Blog & Marketing & Websites

How to advertise with little money?

Advertising does not have to cost a lot of money. Some of the most effective ads can be very inexpensive.
Word-of-mouth advertising is often misunderstood. It cannot be passive if it is to be effective. You have to ask customers and friends and acquaintances for referrals- ask them to tell their pals about what a good [...]

Category : Advertising & Blog & Business & E-mail & Marketing & SEO

ARE WE COMMUNICATING EFFECTIVELY WITH OUR MUST-HAVE CUSTOMERS?

An important form of communication that can inform and attract must-have customers is your advertising. Keep in mind that all of your communications and interactions with customers are forms of advertising.
Sadly, most business advertising of the traditional sort doesn’t work very well. That’s because many people mistakenly think the purposes of advertising should be to [...]

Category : Advertising & Blog & Business & Marketing & SEO & Websites

E-Mail Marketing Basics for Small Businesses

E-mail marketing, if done correctly, can be an inexpensive and quick way of reaching a very large audience. E-mailing advertisements (with permission to have the recipient’s e-mail address) can still become redundant and the recipient will likely ask to be taken off the mailing list unless you:

Offer new discounted products or services regularly
Provide very targeted [...]

Category : Advertising & Blog & Business & E-mail & Internet & Marketing & SEO & Websites

More ways to increase website traffic

I found this article very informative, just because these are things that has helped increase my ranking in the search engines.
Creating a website can be a fun time. There are millions of personal and business websites on the internet, including this one. Of course, if you want your website to be viewed by other people [...]

Category : Advertising & Blog & Marketing & SEO

Did you know?

Consumers use search engines 72% more than they did two years ago.
Source: Nielsen Online / Webvisible Survey, February 2009

Category : Advertising & Blog & Marketing & SEO

Google’s Local Marketing Tools

Make sure that you visit Google and check out the Local Business Center. Especially, If you are a business trying to attract customers in your local area. Google allow you to add your business to their directory which includes optional information like images and videos to help your listing stand out. As you may already [...]

Category : Advertising & Blog & Branding & Marketing & Websites

SEO Mythbusters: “Do You Need Lots Of Content?”

On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client [...]

Category : Advertising & Blog & Business & Marketing & SEO

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