Browsing Category Marketing

Is E-Mail Marketing Still Effective?

The year was 1996, when I started promoting my business online. Emailing in bulk was as common as drinking water. And a very effective way to advertise your business, I must say. Now it’s becoming increasingly more difficult to advertise your business using e-mail. With the excess of spam in your mail box and most [...]

Category : Advertising & Marketing

E-Brochure Marketing

What should an E-Brochure address? What benefits should you deliver?

Category : Blog & Branding & Marketing

Closing the Sale with Twitter

As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool. [...]

Category : Advertising & Blog & Marketing

Your business card purpose!

What is the purpose of a business card? It should be designed to attract and acquire new customers to your product or services.  It is not only one of the most cost effective advertisements, a networking and lead-generating tool, Not to mention a visual representation of you and your business.  The bottom line is if [...]

Category : Advertising & Blog & Business & Business Cards & Marketing

Search Engines and Sitemaps

I think this is a really informative article, especially if you are trying like everyone else to get your site listed higher in the search engines. It is small things like this that always takes you over your competitors.
In great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.
What’s this mean to [...]

Category : Advertising & Blog & Business & Business Cards & Marketing & SEO & Search Engine Ranking & Sitemaps & search engine optimization

What does future hold for print?

That’s a partial list of business technology brands that have recently abandoned print.
Tech publishers, which led the way online with visionary Web sites such as ZDNet in the 1990s, have long been bellwethers for other sectors of b-to-b media. With that history in mind, the departure of these brands from print raises the question: Are [...]

Category : Advertising & Blog & Marketing & Printing

Does Your Business Card Pass the Trash Test?

Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later.
Reach in your wallet and pull out your business card. Your Small Business Information guide has put together the business [...]

Category : Advertising & Blog & Business Cards & Design & Marketing & Printing

7 Ways to Build Brand Awareness

To some, branding might not feel like a tangible aspect of running a business. It can’t be seen like a product on the shelf, or counted like a cash drawer at the end of the night. But, branding is the reason people pay three times more for a product at one store over another.
To some, [...]

Category : Advertising & Blog & Branding & Marketing & Products

Get the Most from Your Business Cards

Most business cards I see put me to sleep. At best they’re good for jotting down notes. Beyond that they do nothing to make me want to do business with the person who’s name is on them.
You can get more from your business cards though. Here are a few ideas to get the most from [...]

Category : Advertising & Blog & Branding & Business & Business Cards & Marketing

10 Powerful Networking Tips Using Business Cards

Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing [...]

Category : Blog & Marketing & Networking & Sales

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