Make sure that you visit Google and check out the Local Business Center. Especially, If you are a business trying to attract customers in your local area. Google allow you to add your business to their directory which includes optional information like images and videos to help your listing stand out. As you may already know you can add information like opening hours, payment acceptance types, and additional details to help users refine their search in order to find your listing.
Google gives you the options to list your business website as your homepage, along with your business name, physical address, and phone numbers.
New features have been recently added to your Local Business Center, showing you analytics. You can now see detailed useful information about your search terms, your business location and what drove them to your site. Very similar to Google Analytics.
While your setting this up don’t forget to take a look at the Search Engine Optimization Starter Guide to learn how to help Google crawl and index your site for higher search engine ranking.
Category : Advertising &Blog &Branding &Marketing &Websites
Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication’s “business card ad” pages.
But no matter how you use your business card, it won’t be the marketing workhorse it should be unless it looks professional, is easy to read, and helps customers and prospects remember what you sell and why they should buy it from you.
Category : Advertising &Blog &Branding &Business &Business Cards &Design
- Have a professional website. It’s not just good enough to just have a website, you must reflect your brand image. If your known as a top notch photographer, the last thing you want is a website designed 10 years ago. It doesn’t reflect well on you. Everyone, yes everyone, uses the web today to check references. If someone recommends your service, you can almost guarantee that they will go online to look for you. Your website design should be updated at least every two years to stay current.
- Blogs are good. Blogs help your business on multiple levels. First off, valuable content on a consistent basis will make you look like an expert. People are looking for experts, not apprentices. The software that powers blogs has multiple advantages. It’s very easy to publish. It’s a database driven environment where style is separate from content so you will not need to go back to your web design agency for every little change. And use of tags and sitemaps make basic search engine optimization easy. But the real reason blogs are great is that they enable conversation. Two-way dialog is much more valuable than a company that just dumps messaging and collateral on their customers.
