Product is what you sell, whether it’s a physical product or a service, idea, or yourself (like when you search for a new job).
Price is not only the list price or sticker price of a product, but its also any adjustments to that price, such as discounts.
Placement is where and when you present your product [...]
Category : Advertising & Blog & Design & Internet & SEO
Both lines of credit and borrowing money on your credit cards can be effective ways to finance small business operations. Both are revolving, and charge interest only on outstanding balances. And both have predetermined borrowing limits. However, there are big differences in terms of cost, convenience, and risk.
The major difference is that credit lines usually [...]
Category : Advertising & Blog & Business & Business Cards & Business Credit & SEO & Websites
Maintaining regular customers is more cost-effective than going after new ones. The 80/20 rule maintains that 80 percent of your business will come from repeat customers, so keeping those familiar faces coming back should be high on the list of priorities for any business.
But many businesses might take regular customers for granted and may not [...]
Category : Advertising & Blog & Business & Websites
If your company isn’t as successful as it could be, it may be because you’re satisfying your customers. Having a satisfied customer base could be the worst thing to happen to your business.
If all you’re doing is satisfying them, you’re simply meeting their expectations — and not yet doing anything bad enough to drive them [...]
Category : Advertising & Blog & Marketing & Websites
There are plenty of shopping cart options for e-businesses of all sizes. Because of the overwhelming array of options, you’ll need to narrow down the field. Before you start shopping for a cart solution, make a list of what you need your cart to do.
* Can you install and configure the cart software yourself, or [...]
Category : Advertising & Blog & Design & E-Commerce & Websites
Advertising does not have to cost a lot of money. Some of the most effective ads can be very inexpensive.
Word-of-mouth advertising is often misunderstood. It cannot be passive if it is to be effective. You have to ask customers and friends and acquaintances for referrals- ask them to tell their pals about what a good [...]
Category : Advertising & Blog & Business & E-mail & Marketing & SEO
An important form of communication that can inform and attract must-have customers is your advertising. Keep in mind that all of your communications and interactions with customers are forms of advertising.
Sadly, most business advertising of the traditional sort doesn’t work very well. That’s because many people mistakenly think the purposes of advertising should be to [...]
Category : Advertising & Blog & Business & Marketing & SEO & Websites
E-mail marketing, if done correctly, can be an inexpensive and quick way of reaching a very large audience. E-mailing advertisements (with permission to have the recipient’s e-mail address) can still become redundant and the recipient will likely ask to be taken off the mailing list unless you:
Offer new discounted products or services regularly
Provide very targeted [...]
Category : Advertising & Blog & Business & E-mail & Internet & Marketing & SEO & Websites
Search engine optimization (SEO) and search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines such as Google, Yahoo, and Alta Vista.
SEO: There are many ways to optimize your [...]
Category : Blog
I thought this was an interesting chart. I was surprised to see the iphone to be gaining in this area.
With the addition of email client reports for all our customers, we took a step back and analyzed 6 months of data covering more than 250 million opens. The result – a birds eye view of [...]
Category : Advertising & Blog & E-mail & Internet & SEO
