On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client confused about this. The client asked:
“There are two SEO principles that are conflicting for me, and I don’t know which one to follow.
On the one hand, I’m told that I need a lot of content, because Google likes content. On the other hand, I’m told that I need to concentrate my PageRank by using good information architecture.
The problem is that the more content I have, the more links I need to put on my pages so that it’s all accessible to search engines. And that dilutes the PageRank flowing in any direction.
What do I do?”
Category : Advertising &Blog &Business &Marketing &SEO
In the slowdown, even dentists are feeling the pinch. David Wong, who runs a private practice with his wife in Tulsa, Okla., has seen his business slip 10% since the beginning of this year. That has him spending more time marketing and less time cleaning or pulling teeth.
Dr. Wong has upped his advertising, taking advantage of low newspaper and broadcast rates, and now sends email reminders to customers on top of traditional mailed postcards. He is even on Twitter, aiming to connect with customers as “not just the guy in a white coat with a drill in his hand.”
“It’s a lot more work,” he admits. “You can’t go to the office and just be a dentist anymore; you have to go to the office and be a dentist and a CEO.”
Category : Advertising &Marketing
Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication’s “business card ad” pages.
But no matter how you use your business card, it won’t be the marketing workhorse it should be unless it looks professional, is easy to read, and helps customers and prospects remember what you sell and why they should buy it from you.
Category : Advertising &Blog &Branding &Business &Business Cards &Design
Most of these tips are Sullivan’s, rephrased and with summaries of observations from me and from other camp participants included.
1) Use Google AdWords’ keyword tool to find the most popular keywords related to your website and your beat
Before you begin tuning your specific key words and phrases, you need to discover what key words and phrases Internet readers are using in search engines to find content like yours’. Google’s various keyword tools can help you do that. The AdWords tool will show you the approximate number of searches conducted on Google for words and phrases that you enter, or for phrases associated with a URL of your choosing.
Category : Advertising &Blog &SEO &Websites
Bidding
Yahoo SM
- Yahoo places your bid at 1 penny over your next lowest competitor.
Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per
click, you will only pay $1.96 per click. - Yahoo allows you to see who you are bidding against and what they
are bidding, so you know exactly where you will rank, and how much you
will pay. - Yahoo’s maximum bid is $999.99
- Yahoo’s minimum bid is $0.10
Google AdWords
- Google doesn’t tell you how much you will pay per click. Thus, if
you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per
click. - Google does not allow you to know how much your competitors are bidding per click.
- An advantage with Google is that you will rank higher if your
click-through rate (CT rate) is better (a CT rate is the ratio of
clicks on your ad to the number of times your ad is shown). Thus, you
may have a better rank than your competitor, even if he or she bids
more than you (because of your CT rate). - Google’s maximum bid is $100.00
- Google’s minimum bid is $0.05
Category : Advertising &Blog
