In the slowdown, even dentists are feeling the pinch. David Wong, who runs a private practice with his wife in Tulsa, Okla., has seen his business slip 10% since the beginning of this year. That has him spending more time marketing and less time cleaning or pulling teeth.
Dr. Wong has upped his advertising, taking advantage [...]
Category : Advertising & Marketing
Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know [...]
Category : Advertising & Blog & Branding & Business & Business Cards & Design
Effective SEO not only causes your website’s pages to rise in the search engine’s results pages, it can help you make money, as SEO can help search engines tailor better targeted and more lucrative ads on your pages, should you participate in their advertising syndicates, such as Google AdSense.
Category : Advertising & Blog & SEO & Websites
Yahoo has announced its new pay-per-click product: Yahoo Search Marketing (SM). This product was formerly known as Overture, but you may also recognize it as Goto.com, the name it went under prior to 2001. In our experience, advertising with Google AdWords has resulted in higher conversion rates than with Yahoo Search Marketing (SM). However, both programs have advantages and disadvantages. How does Yahoo SM compare with Google’s AdWords? Let’s start by looking at how they differ (all amounts are in USD).
Category : Advertising & Blog
