As businesses large and small are adapting to the rapidly evolving new media platforms, several case studies show how they are using Twitter to attract customers and close sales.
These companies, including Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s, are leading the way and showing small and large businesses that micro-blogging can be a powerful sales tool. From coupons to simple product updates, Twitter offers an opportunity to connect and maintain customer relationships.
Among the many case studies of companies that use Twitter to increase sales is Dell Outlet. Dell Outlet, which refurbishes and sells Dell computers, uses coupons to drive traffic directly from Twitter to its Web site. The Twitter Web site case study states: “Do the coupons work? Big time. Not only do they get retweeted and picked up by coupon sites, both of which spread the brand name, they also drive sales. Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts.”
Category : Advertising & Blog & Marketing
