On a call with a client recently, I got asked a question that highlighted how poorly many “Top 10/20/30 Tips To SEO” guides are done. The question was entirely logical, but if we as SEO bloggers (i.e. teachers) were doing a little more thinking and a little less rehashing, I’d have never had a client confused about this. The client asked:
“There are two SEO principles that are conflicting for me, and I don’t know which one to follow.
On the one hand, I’m told that I need a lot of content, because Google likes content. On the other hand, I’m told that I need to concentrate my PageRank by using good information architecture.
The problem is that the more content I have, the more links I need to put on my pages so that it’s all accessible to search engines. And that dilutes the PageRank flowing in any direction.
What do I do?”
Category : Advertising & Blog & Business & Marketing & SEO
