Bidding
Yahoo SM
- Yahoo places your bid at 1 penny over your next lowest competitor.
Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per
click, you will only pay $1.96 per click. - Yahoo allows you to see who you are bidding against and what they
are bidding, so you know exactly where you will rank, and how much you
will pay. - Yahoo’s maximum bid is $999.99
- Yahoo’s minimum bid is $0.10
Google AdWords
- Google doesn’t tell you how much you will pay per click. Thus, if
you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per
click. - Google does not allow you to know how much your competitors are bidding per click.
- An advantage with Google is that you will rank higher if your
click-through rate (CT rate) is better (a CT rate is the ratio of
clicks on your ad to the number of times your ad is shown). Thus, you
may have a better rank than your competitor, even if he or she bids
more than you (because of your CT rate). - Google’s maximum bid is $100.00
- Google’s minimum bid is $0.05
Category : Advertising & Blog
